Grower News

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Questions with Alec Charais
Grower News

Questions with Alec Charais

BloomStruck Research indicates that shrubs in mixed containers have piqued the interest of consumers. Alec Charais, marketing and communications manager at Bailey, describes how growers can create some dynamic, big-ticket products that will boost profits for both the...

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An interview with Toine Overgaag
Grower News

An interview with Toine Overgaag

Photo courtesy of Toine Overgaag Heading into 2020, Carpinteria, California-based orchid grower, Westerlay Orchids, sees itself competing with the home décor market more so than other flower growers. Below, Westerlay’s President/Owner Toine Overgaag discusses the...

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Hunting the Elusive Orchid
Grower News

Hunting the Elusive Orchid

Watch any TV show or movie where the protagonist goes to the home of someone who is wealthy. Look on the console table near the front door, or on a desk, and you’re likely to see an orchid plant. As the Orchid Republic website says, “Orchids possess a rare...

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