Alena Maschke

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Temperature Devices Eyed for Floral Shipments

by Alena Maschke | Apr 1, 2019

Increasing regulations and cold-chain monitoring requirements have spurred the market for devices capable of logging and transmitting the temperature of perishable cargo shipments, often in real time. The devices, which were primarily designed for monitoring the cold...

Business

Balloon Industry Challenges

by Alena Maschke | Feb 8, 2019

Real Concerns or Just Hot Air? No well-curated Pinterest board or Instagram feed can live without helium-filled balloons. Graduation festivities, birthdays or weddings – all of life’s joyous moments can be turned into social media gold by adding floating...

Theme Story

Top Challenges Facing Floral Industry

by Alena Maschke | Jan 1, 2019

In the upcoming year, the floral industry will continue to seek innovative solutions to challenges that have arisen within the globalized marketplace. Whether it’s the cost of shipping floral products from farms in South America to flower markets across the U.S. or...

Alena Maschke

Temperature Devices Eyed for Floral Shipments

Balloon Industry Challenges

Top Challenges Facing Floral Industry

A new twist to an old favourite

Features New Varieties New perennials: Top 10 for colder climates

From bloom to doom: COVID-19 sees flower harvest heading for the bin

Fred C. Gloeckner Foundation Grants for 2020

Pandemic shutdown may boost Mother’s Day supermarket floral sales