Merchandising

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

The Many Meanings Of Roses
Merchandising

The Many Meanings Of Roses

For Valentine’s Day 2019, Jessica DeSalvatore, produce manager at Publix at Sunrise Boulevard in Ft. Lauderdale, Fla., wanted to highlight the “language of flowers” by informing customers of the meanings of various colors of roses.   “Valentine’s Day display at a Ft....

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Florals for Giving Thanks
Merchandising

Florals for Giving Thanks

While the foundation and intent of Thanksgiving Day in the U.S. is to thank God for blessings bestowed upon us all year long, it also has become a time to celebrate with family and friends, with parades, parties and football games. In either case, flowers –...

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