Perspective

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Perspective December 2019
Perspective

Perspective December 2019

At the end of every year, most of us look forward to the coming year and wonder what’s in store for us. As difficult as these predictions are, and as often as we get them right or wrong, we still persist in making this effort.   “Economists have allowed themselves to...

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Generation Next
Perspective

Generation Next

It is true that, as humans, we are all fundamentally the same: We all want love and happiness. However, each generation confronts finding those basic human needs in very different social and economic climates. Those climates shape each generation in unique and...

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The Journey of a Thousand Miles …
Perspective

The Journey of a Thousand Miles …

In an attempt to describe the farm-to-consumer journey of flowers, take the quote “The journey of a thousand miles begins with a single step,” by early Chinese philosopher Lao-tzu, and change the word “step” to “stem.” Even though this isn’t a completely accurate...

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Science and Technology
Perspective

Science and Technology

In times past, scientists who theorized about a future influenced by technology were often considered rogue in their thinking. However, in today’s society, it’s hard to deny the increasing presence of science and technology in our daily lives. Recent statistics...

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Colombia
Perspective

Colombia

There’s just no denying it: Colombia is the powerhouse grower for the U.S. cut flower industry. With a few notable exceptions, it dominates every flower category and is the largest exporter of flowers to the United States – by very a large margin.   “How this...

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It’s a New Year!
Perspective

It’s a New Year!

Whether you look at all of this through rose-colored glasses or with a pessimistic sideways glance, change always brings opportunities. Markets shift, ideas change, and through it all, we continue on. As Albert Einstein once quipped, “It’s best to learn from the past...

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