Financial Support Necessary for Ornamental Horticulture Producers During COVID-19 Pandemic

The International Association of Horticultural Producers (AIPH) recognises that many governments have announced financial support packages for businesses in their country. However, some governments do not understand the specific threats facing ornamental horticultural producers. In response, AIPH has prepared a document explaining the impact that the current crisis is having on production businesses in the sector. The current situation for ornamental horticulture producers during COVID-19 pandemic Sales have ceased due to the following reasons: · Closure of many retail outlets · Consumers are focusing on essential purchases only · Closure of borders or reduction of available flights for flowers · Landscape and construction projects put on hold Retailers still open are focused on food products, and some have stopped sales of ornamental horticulture products. Some online and delivery sales are continuing, but this represents a small market share for these typical impulse purchase products. For flowers, the sales windows have passed, and crops must now be disposed of on-site. Growers of flowers and seasonal plants must decide whether to risk planting/sowing the next batch and unsold stock reduces space available for subsequent planned crops. Consequences for producers without financial support Urgent cash flow crisis Revenue has dropped to almost nothing during a period when most profit is usually earned (Spring in the northern hemisphere) and when the return on investment is expected. This pause leaves no money to pay staff and re-invest in crop maintenance and new crops. Stock wastage Considerable volumes of stock are rapidly becoming unsaleable due to perishability or missing sales windows. This stock will have to be written-off. This action will reduce the stock valuation on company balance sheets making many businesses insolvent within weeks. Bankruptcy Typically, businesses in this sector run on narrow profit margins. Without support, a significant proportion of these businesses are likely to go out of business during 2020. Financial Support Required Ornamental horticulture producers urgently require the following financial assistance to remain in business: · Grant funding to support the cost of staff (including those who cannot work and those maintaining crops) during the crisis. · Grant funding to support […]

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The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

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