The “Floral Marketplace” at the 2019 Fresh Summit Convention + Expo, held Oct. 17-19 in Anaheim, Calif., and organized by the PMA (Produce Marketing Association), was akin to walking through a heavily scented floral garden. The exhibitor booths were filled with extreme blooms, exotic bouquets, exquisite potted plants and exciting products to showcase plants – a cacophony of sights, sounds and smells to intoxicate the most ardent floral lover. Because a picture is worth a thousand words, here are a dictionary’s-worth of event highlights.


“Highlights of the “floral marketplace” at PMA’s recent convention and expo in anaheim.”


Ball SB

burton + BURTON


Koen Pack

Potter Inc.

Joe Don Zetzsche;

LiveTrends Design Group

Continental Flowers;

Mellano & Company;

Passion Growers


PMA “Floral Marketer of the Year”: Micky Byland

Micky Byland, senior vice-president of sales at N.G. Heimos Greenhouses and co-founder of Micky’s Minis Flora Express, was named as the 2019 “Floral Marketer of the Year” by the PMA at its Fresh Summit Convention + Expo in Anaheim, Calif.

Established in 1981, the award honors an individual who has served the mass-market floral industry with innovative insight and passionate commitment and who has demonstrated superior leadership in improving and advancing the industry with dedication, distinction and excellence. Congratulations, Micky!

Joe Don Zetzsche to lead 2019-2020 PMA Board of Directors

The 2019-2020 PMA board of directors took office Oct. 17, with the announcement of a new chair: Joe Don Zetzsche, director of floral and bloomsat H-E-B, San Antonio, Texas. See a list of all of PMA’s new board of directors at