Industry News

In keeping with the poinsettia season, Selecta one has organised its Magic Stars event on November 12, 2019. This year, the producer of young plants welcomes poinsettia growers and interested parties to the company Emsflower, in the region of Lower Saxony, Germany for an informative day programme.

Participants can expect a presentation and impressive insights into the large company with in total 870,000 square meter greenhouse area and information about the automated processes at Emsflower with a view of the poinsettias from Selecta one. Along with the presentation of the assortment and the novelties, visitors will be provided with technical information, with staff on hand to answer any questions or to provide advice.

A tour through the company’s own garden center and a lecture about “Sales channels and their changes” will round off the event.

To register for the event, contact Selecta one by email with the number of participants to salesholland@selecta-one.com or contact your responsible sales agent.

Programme overview:
8.30–9.00 am: Welcome at Emsflower with coffee
9.00–10.00 am: Information about Emsflower (organisation, staff etc.)
10.00–10.45 am: Tour in the greenhouse
10.45–11.45 am: Information and tour on automation
11.15–12.00 am: Presentation of our Magic Stars – our poinsettia assortment
12.00–1.00 pm: Lunch at Emsflower
1.00-2.00 pm: Tour of the Emsflower garden center
2.00–3.00 pm: Lecture: “sales channels and their changes“
3.00 pm: End of the event

About Selecta One
A family-owned company, Selecta one is a world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With 11 production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide. Quality and sustainability are our key concepts for innovations in the product and marketing sector, while responsibility and reliability are the basic principles for our dealings with customers, members of staff and the environment. Company information at www.selecta-one.com.