Becky Roberts
New Data on Floral E-commerce
As the leading global trade association helping the supermarket floral industry increase sales, Produce Marketing Association (PMA) commissioned research on floral e-commerce to help suppliers and retailers better understand the channel in the U.S. and European...
Keeping Mass-Market Floral in the Black
The Washington Post reported in April that a recent survey of shoppers in 64 countries found that consumers around the world are confident, but they are likely to spend more cautiously in the coming months amid political and economic uncertainty. This includes scaling...
Oceans of Flowers
Although most blooms imported into the United States are transported by cargo plane, transporting cut flowers by sea freight has dramatically increased in the last four years.From just 200 stems coming through PortMiami in 2015 to 26.8 million stems in 2018, the... Global Trends Driving Consumer Behavior
What’s influencing consumer behavior in 2019? According to market researcher Euromonitor International, primary drivers include pursuit of well-being, a new take on value and a desire to have a lower impact on the environment. “Megatrends and other influences...Latest News
