There has always been a rift between generations, regardless of the era, but understanding the factors that influence the buying decisions of four generations of consumers will help you develop successful marketing strategies for all. Read on […]
New Data on Floral E-commerce
As the leading global trade association helping the supermarket floral industry increase sales, Produce…
Keeping Mass-Market Floral in the Black
The Washington Post reported in April that a recent survey of shoppers in 64
Oceans of Flowers
Although most blooms imported into the United States are transported by cargo…
Global Trends Driving Consumer Behavior
What’s influencing consumer behavior in 2019? According to market researcher Euromonitor International,…