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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Search to Answer Your Questions.Stories, Florist Referrals, Vendors, Classifieds, Calendar

Becky Roberts

5 posts
  • Events
  • Events

Generational Marketing of Floral

There has always been a rift between generations, regardless of the era, but understanding the factors that influence the buying decisions of four generations of consumers will help you develop successful marketing strategies for all. Read on […]
  • Becky Roberts
  • October 15, 2019
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  • Business

New Data on Floral E-commerce

As the leading global trade association helping the supermarket floral industry increase sales, Produce…
  • Becky Roberts
  • September 2, 2019
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  • Events
  • Events

Keeping Mass-Market Floral in the Black

The Washington Post reported in April that a recent survey of shoppers in 64
  • Becky Roberts
  • June 13, 2019
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  • Events
  • Events

Oceans of Flowers

Although most blooms imported into the United States are transported by cargo…
  • Becky Roberts
  • April 11, 2019
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  • Events
  • Events

Global Trends Driving Consumer Behavior

What’s influencing consumer behavior in 2019? According to market researcher Euromonitor International,…
  • Becky Roberts
  • February 13, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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