The produce and floral show returns to Orlando Oct. 14-16 on a new midweek schedule, with floral buyers and growers in the mix.
Produce and Floral Show Opens Oct. 14 in Orlando
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Events
23 posts
Industry news, announcements, and updates about floral events, trade shows, conferences, and community gatherings.
Floriexpo 2026 Achieves Historic Growth in Attendance
With soaring demand from both suppliers and mass-market buyers, the show floor expanded by 20%, bringing together every floral industry category to showcase their latest innovations.
Post-harvest Valentine’s Day Tips For Longer Lasting Roses
It’s that time of year again! Love is in the air, and floral departments are getting ready for the rush. Learn how to keep your roses fresh and longer-lasting […]
State of the Industry December 2019
As the floral market works together to grow a healthier world, it’s critical to stay on top of current trends and issues. To learn how, read on […]
Floral Training and Mass-Market Retail
Here are seven tips for teaching your staff how to properly care for cut flowers at the floral department level. Read on […]
Flowers of Choice
Debra Prinzing talks with Jennifer Ladd, owner of Sweet Posy Floral, a flower farm and floral design studio, located in Bend, Oregon. Read on […]
How Will the Next Generation Buy Flowers?
Every generation of customers is different in how they would prefer to be treated. Alex Frost provides four tips to dealing with young customers. Read on […]
Generational Marketing of Floral
There has always been a rift between generations, regardless of the era, but understanding the factors that influence the buying decisions of four generations of consumers will help you develop successful marketing strategies for all. Read on […]
A Sweet Spot for Spray Roses
Once a modest supporting actor, the spray rose is moving to center stage thanks to its versatility and appealing price tag.
Illinois Blooms for Midwest Vases
One might think it’s impossible for supermarket shoppers to find truly “local”…
The Washington Flowers Project
For years, Washington State’s cut-flower production has been associated with tulips…
And the Award Goes to … Excellence
For more than two decades, Super Floral has sponsored the “Merchandising Award of Excellence”
