Grocery floral merchandising starts with the display: one in four shoppers calls in-store displays their main floral cue, per IFPA research.
Grocery Floral Merchandising: 7 Display Moves That Sell
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News and updates related to floral marketing, branding, promotions, campaigns, and audience engagement across the industry.
Christmas Floral Program Buyer’s Guide
A Christmas floral program built on IFPA holiday data should lock bouquet specs, plant orders and freight by early November.
Thanksgiving Floral Program Checklist for Grocery Buyers
Thanksgiving is Nov. 26, so this Thanksgiving floral program checklist covers what grocery buyers and suppliers should lock in now.
Market 32 and Price Chopper Award $15,000 in Grants to Youth Soccer Organizations
Market 32 and Price Chopper awarded three $5,000 grants to New York youth soccer organizations following a customer nomination sweepstakes.
Fall Container Programs Expand Beyond Traditional Mums
For retailers, the strategy creates opportunities to merchandise complementary items rather than compete solely on the price of standard mums.
