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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Editorial
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Flower Care and Handling at Scale: A Buyer’s Guide to Coolers, Hydration and Ethylene

Flower care and handling: pink flowers standing in a steel bucket
This guide to flower care and handling covers cooler temperatures, hydration, sanitation and ethylene control for volume floral programs.
  • SuperFloral Team
  • October 16, 2026
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  • Editorial
  • Supply Chain

Valentine’s Floral Program: What Supermarket Buyers Should Lock in Now

Valentine's floral program: red roses
A Valentine’s floral program for 2027 should start from the 2026 Colombia and Ecuador season, with freight and duty status confirmed early.
  • SuperFloral Team
  • October 16, 2026
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  • Industry News
  • Supply Chain

What Are Locally Grown Flowers Worth? New Survey Examines Cut-Flower Pricing

Featured image for: What Are Locally Grown Flowers Worth? Cut-Flower Pricing Survey
A new cut-flower pricing survey from the University of Kentucky’s Center for Crop Diversification is providing some useful data.
  • SuperFloral Team
  • September 27, 2026
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  • Supply Chain

Colombian Floriculture Faces “Perfect Storm” with Economic Pressures

Featured image for: Colombian Floriculture Faces “Perfect Storm” with Economic Pressures
Since 2024, Colombian growers have been facing an increasingly adverse environment, including higher labor costs and a weaker dollar.
  • SuperFloral Team
  • August 30, 2026
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  • Supply Chain

Dümmen Orange Moves Dianthus Production to Kenya

Featured image for: Dümmen Orange Moves Dianthus Production to Kenya
Commercial shipments of unrooted cuttings from the Kenya facility are scheduled to begin in Week 40.
  • SuperFloral Team
  • August 23, 2026
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  • Supply Chain

American Grown Flower Month Emphasized Value in Partnership and Conversation

Featured image for: American Grown Flower Month Emphasized Value in Partnership and Conversation
The relationships built between local flower farmers and florists are opportunities for growth, education and success between both sectors.
  • SuperFloral Team
  • August 2, 2026
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  • Supply Chain

Decline in Units Handled During Peak Period at Royal FloraHolland

Featured image for: Decline in Units Handled During Peak Period at Royal FloraHolland
Following Easter, there was a notably longer gap before the next major peak day, further compressing the period of intense trading activity.
  • SuperFloral Team
  • June 21, 2026
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  • Supply Chain

What is the French Cut Flower Sector Doing to Remain Competitive?

Featured image for: What is the French Cut Flower Sector Doing to Remain Competitive?
The French ornamental horticulture sector faces a significant challenge in remaining competitive against international competition, particularly in cut flower production.
  • SuperFloral Team
  • May 10, 2026
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  • Supply Chain

Registration Open for the 2026 Southern Garden Tour

Colorful summer trial garden with a winding path
Premier trial gardens in three Southern states will host members of the horticulture industry as part of the Southern Garden Tour, June 2-4, 2026.
  • SuperFloral Team
  • April 27, 2026
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  • Supply Chain

Drought Relief funds Available For Colorado Growers

Dry cracked farmland with irrigation lines in a high-desert valley
A prolonged dry winter and low snowpack in western Colorado have created difficult conditions for agricultural producers in the Grand Valley, leaving many growers uncertain about the upcoming season.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

Weather Hits Northeast Growers Hard

Frost-covered flower rows and a hoop house at dawn on a Northeast farm
An abrupt shift from unseasonably warm temperatures to freezing conditions across the Northeast is creating significant challenges for flower and fruit farmers.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

The Heartbeat of Spring on the Clock

Featured image for: The Heartbeat of Spring on the Clock
Spring is the season of renewal par excellence. After the quiet winter months, the auction floor comes back to life.
  • SuperFloral Team
  • April 13, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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