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Design & Education

13 posts

Original tutorials, design techniques, how-to content, and educational resources to help floral professionals and enthusiasts grow their skills.

  • Design & Education

Gifts That Keep on Giving

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Corporate opportunities for florists abound during the holidays. Start planning now.
  • SuperFloral Team
  • August 23, 2026
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  • Design & Education

Elevate Holiday Decor with Designer Ribbon

Featured image for: Elevate Holiday Decor with Designer Ribbon
Designer ribbon stands apart in the details. Rich textures, intricate embroidery, metallic accents and rich, saturated color all contribute to a more polished, finished look.
  • Sponsored by Reliant Ribbon
  • August 18, 2026
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  • Design & Education

3 Ways to Dominate Fall Floral Design

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Rich jewel tones, moody color palettes, and luxurious textures are redefining what fall—and even Halloween—can look like in floral design.
  • SuperFloral Team
  • August 9, 2026
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  • Design & Education

Remarkable Women in Floristry: Daria Bokova

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Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features luxury floral designer Daria Bokova.
  • SuperFloral Team
  • August 9, 2026
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  • Design & Education

Remarkable Women in Floristry: Sarah Evans

Featured image for: Remarkable Women in Floristry: Sarah Evans
Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features the founder of Flower Farmers of Ireland, Sarah Evans.
  • SuperFloral Team
  • August 2, 2026
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  • Design & Education

Mache, Reimagined

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Create a stunning serpentine tablescape using an OASIS Mache Round Wreath.
  • SuperFloral Team
  • August 2, 2026
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  • Design & Education

Remarkable Women in Floristry: Anna Stouffer 

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Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features South Carolina’s multi-faceted business owner and designer Anna Stouffer.
  • SuperFloral Team
  • July 26, 2026
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  • Design & Education

Build Ahead: A Netting-and-Holder Bouquet Backing for Heavier Designs

Featured image for: The Netting Advantage: Create a Lightweight Structure for Modern Bouquets
Frank Feysa of Smithers-Oasis shows how OASIS Floral Netting and a Wedding Belle Bouquet Holder form a lightweight, prebuilt bouquet structure.
  • Sponsored by Smithers-Oasis
  • June 8, 2026
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  • Business
  • Design & Education

Local blooms for the Buckeye State

Celebrating its 90th year in 2019, Heinen’s Grocery Stores, based in Cleveland, supplies high-quality groceries with a commitment to great customer service. To learn more about the Heinen’s story, read on […]
  • Debra Prinzing
  • December 13, 2019
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  • Business
  • Design & Education

Lin’s Market

An interview with Lynnette Probst, floral manager of Lin’s Market in Cedar City, UT. Read on […]
  • Jane DeMarco
  • December 3, 2019
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  • Business
  • Design & Education

Kansas Hy-Vee Store Features Innovative Staff

Hy-Vee Remodeling Kansas City Metro Stores
Learn how this floral department is blooming, partly due to the freedom it has to customize its offerings to its specific clientele. Read and watch the full interview with Kathy Buning, floral manager of Hy-Vee in St. Olathe, Kansas. [FULL VIDEO…]
  • Jane DeMarco
  • October 7, 2019
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  • Business
  • Design & Education

ZUPAN’S MARKETS

Whether we want them or not, the new year will bring new challenges; whether we seize them or not…
  • Jane DeMarco
  • August 5, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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