Taiwan’s orchid industry is looking to build on its export strength by developing distinctive Phalaenopsis varieties for premium international markets.
Suntory Flowers Pairs Nursery Promotion With NASCAR Sponsorship
Suntory Flowers is using a NASCAR sponsorship and a garden-center promotion to bring attention to flowering plant brands in South Florida. The company is planning
Dallas Market Center Draws More New Buyers Across the U.S.
Dallas Market Center says first-time buyers increased 24.4% in 2026 compared with 2025, an indication of growing interest in its wholesale markets for gift, home, h
Careers in Bloom Shows Career Paths Across the Floral Supply Chain
Seed Your Future’s Careers in Bloom introduces young audiences to 10 floral industry careers, from growers and retailers to researchers and logistics professionals.
Colombia Flower Tariff: Trump Hints at Relief, but Buyers Shouldn’t Count on it Yet
The Colombia flower tariff of 12.5% could be lifted, but Trump’s Oct. 12 remark is not an order, so Valentine’s buyers should plan on current costs.
FMF Study Finds Houseplant Buyers Shop Less Often but Spend More
The Floral Marketing Fund’s 2025 houseplant study shows fewer shopping trips, bigger spending and planned increases across all 10 plant categories in 2026.
What the Canadian Flower Tariff at 50% Means for U.S. Floral Buyers
The Canadian flower tariff of 50% covers cut flowers, bulbs and foliage with no USMCA exemption, and U.S. buyers are rethinking sourcing.
Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth
Supermarket floral benchmarks from IFPA put average sales at $98,892 per store, with a 48% gross margin and 9% shrink.
Flower Care and Handling at Scale: A Buyer’s Guide to Coolers, Hydration and Ethylene
This guide to flower care and handling covers cooler temperatures, hydration, sanitation and ethylene control for volume floral programs.
Valentine’s Floral Program: What Supermarket Buyers Should Lock in Now
A Valentine’s floral program for 2027 should start from the 2026 Colombia and Ecuador season, with freight and duty status confirmed early.
Poinsettia Holiday Program: Novelty Colors, Combo Containers and Fewer Growers
A poinsettia holiday program in 2026 should account for novelty colors, combination containers and a shrinking grower base.
Market Wrap Up: Chrysanthemum Rules Shift as Dutch Flower Trade Recovers
New chrysanthemum import rules take effect Nov. 9 as Dutch summer trading narrows the export decline. This week’s wrap up examines freight costs, workforce preparation and the checks floral buyers need next.