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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Everyday Flowers
  • Industry News

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan’s orchid industry is looking to build on its export strength by developing distinctive Phalaenopsis varieties for premium international markets.
  • SuperFloral Team
  • November 10, 2026
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  • Business
  • Industry News

Suntory Flowers Pairs Nursery Promotion With NASCAR Sponsorship

Bluephoria branded NASCAR racecar, Suntory Flowers
Suntory Flowers is using a NASCAR sponsorship and a garden-center promotion to bring attention to flowering plant brands in South Florida. The company is planning
  • SuperFloral Team
  • November 7, 2026
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  • Industry Event News
  • Industry News

Dallas Market Center Draws More New Buyers Across the U.S.

Retail buyers at Dallas Market Center
Dallas Market Center says first-time buyers increased 24.4% in 2026 compared with 2025, an indication of growing interest in its wholesale markets for gift, home, h
  • SuperFloral Team
  • November 7, 2026
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  • Business
  • Industry News

Careers in Bloom Shows Career Paths Across the Floral Supply Chain

Seed Your Future horticulture careers initiative
Seed Your Future’s Careers in Bloom introduces young audiences to 10 floral industry careers, from growers and retailers to researchers and logistics professionals.
  • SuperFloral Team
  • November 7, 2026
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  • Industry News
  • Supply Chain

Colombia Flower Tariff: Trump Hints at Relief, but Buyers Shouldn’t Count on it Yet

Colombia flower tariff: air cargo containers on an airport apron beside an aircraft (illustrative)
The Colombia flower tariff of 12.5% could be lifted, but Trump’s Oct. 12 remark is not an order, so Valentine’s buyers should plan on current costs.
  • SuperFloral Team
  • October 19, 2026
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  • Industry News
  • Trends

FMF Study Finds Houseplant Buyers Shop Less Often but Spend More

Rows of green foliage plants inside a greenhouse
The Floral Marketing Fund’s 2025 houseplant study shows fewer shopping trips, bigger spending and planned increases across all 10 plant categories in 2026.
  • SuperFloral Team
  • October 19, 2026
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  • Industry News
  • Supply Chain

What the Canadian Flower Tariff at 50% Means for U.S. Floral Buyers

Canadian flower tariff: pink roses growing in a greenhouse (illustrative)
The Canadian flower tariff of 50% covers cut flowers, bulbs and foliage with no USMCA exemption, and U.S. buyers are rethinking sourcing.
  • SuperFloral Team
  • October 18, 2026
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  • Business
  • Editorial

Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth

Supermarket floral benchmarks: colorful flower bouquets on a grocery store display
Supermarket floral benchmarks from IFPA put average sales at $98,892 per store, with a 48% gross margin and 9% shrink.
  • SuperFloral Team
  • October 17, 2026
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  • Editorial
  • Supply Chain

Flower Care and Handling at Scale: A Buyer’s Guide to Coolers, Hydration and Ethylene

Flower care and handling: pink flowers standing in a steel bucket
This guide to flower care and handling covers cooler temperatures, hydration, sanitation and ethylene control for volume floral programs.
  • SuperFloral Team
  • October 16, 2026
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  • Editorial
  • Supply Chain

Valentine’s Floral Program: What Supermarket Buyers Should Lock in Now

Valentine's floral program: red roses
A Valentine’s floral program for 2027 should start from the 2026 Colombia and Ecuador season, with freight and duty status confirmed early.
  • SuperFloral Team
  • October 16, 2026
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  • Editorial
  • Everyday Flowers

Poinsettia Holiday Program: Novelty Colors, Combo Containers and Fewer Growers

Poinsettia holiday program: poinsettias in a bright display space
A poinsettia holiday program in 2026 should account for novelty colors, combination containers and a shrinking grower base.
  • SuperFloral Team
  • October 16, 2026
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  • Industry News
  • Supply Chain

Market Wrap Up: Chrysanthemum Rules Shift as Dutch Flower Trade Recovers

Floral buyers discuss bouquet samples and inventory in a refrigerated distribution center; AI-generated illustration.
New chrysanthemum import rules take effect Nov. 9 as Dutch summer trading narrows the export decline. This week’s wrap up examines freight costs, workforce preparation and the checks floral buyers need next.
  • SuperFloral Team
  • October 16, 2026
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  • Everyday Flowers
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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