For the mass-market floral supply chain, field trials provide an important bridge between a promising introduction and a variety that can perform reliably in production, distribution and consumer use.
Plan Pétalo Earns Colombia’s National Export Award
Asocolflores said Plan Pétalo received the 2026 National Export Award in the Export Cooperation category from Analdex and ProColombia.
Registration Opens for 2027 Tropical Plant International Expo
TPIE has served as the international marketplace where more than 7,400 attendees converge from over 40 countries, 46 states, Washington, D.C. and Puerto Rico.
Bellaflor Group Joins That Flower Feeling Campaign With $1,000 Monthly Pledge
With state-of-the-art growing facilities in Ecuador and Ethiopia, the company supplies a wide selection of high-end cut flowers to the global floral market.
What Floral Retailers Are Discussing: Costs, Digital Strategy and Everyday Customers
This roundup draws on comments from working florists, industry leaders and researchers to examine the underlying struggles shaping the business today.
Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”
To develop a unique botanical expression, it’s essential to regularly exercise your creative mind and push boundaries.
2027 New Cut Flower Varieties Displayed in ASCFG’s Fall Cut Flower Quarterly
The issue’s signature “New Varieties” feature, a section growers eagerly await each fall, showcases introductions from 18 breeders and suppliers.
Blue Rose Coloration Enhanced Via Copigmentation
Suntory Group has pursued the challenge of creating a blue rose since 1990. After 14 years of research, the Group announced the successful development of the world’s first blue rose in 2004.
GreenTech North America prepares for its first edition in Philadelphia
The official opening will mark the start of two days focused on knowledge exchange, technology and the future of controlled environment agriculture.
Volunteers Needed for Free Flower Giveaway at Pointe Orlando on October 16
The event will give flowers from the IFPA conference a second life by turning them into free bouquets for the public.
How We Left the Wire Service Behind — and Finally Started Making Money on Delivery
The florists who thrive going forward will not necessarily be the busiest shops. They will be the ones operating with the most clarity — and the most confidence in the value they provide.
FTD Names San Antonio Florist Recipient of Founder Award
The award honors Chris’s commitment to excellence, exceptional customer service, and dedication to serving her community.