Theme Story

Retail Forecast 2020

A slowing economy. Costly tariffs. Brexit angst. A presidential election. A shaky stock market. Rising labor costs. A looming recession. And happy shoppers. Is this all there is? Phillip M. Perry says the upcoming year will be a challenging one for retailers. Read on [...]

December 5, 2019
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Theme Story

A “Botanical Story” for Gen Y and Z

Do not be deceived by the thought of interiorscaping as a trend; instead, think of it as a movement toward wellness and getting back in touch with nature. To learn more, read on [...]

October 9, 2019
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Theme Story

Bridging the New Generation Gap

For the first time in history, four generations of workers may be working in the same workgroup. Makes sure the generational diversity plays to your benefit with tips for managing a multi-generational workforce. Read on [...]

October 3, 2019
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Columnist

Post-harvest Valentine’s Day Tips For Longer Lasting Roses

It’s that time of year again! Love is in the air, and floral departments are getting ready for the rush. Learn how to keep your roses fresh and longer-lasting [...]

January 3, 2020
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Columnist

State of the Industry December 2019

As the floral market works together to grow a healthier world, it’s critical to stay on top of current trends and issues. To learn how, read on [...]

December 9, 2019
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Columnist

Floral Training and Mass-Market Retail

Here are seven tips for teaching your staff how to properly care for cut flowers at the floral department level. Read on [...]

October 23, 2019
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Business

Top E-Commerce Predictions for 2020

In 2019, nearly half of all e-commerce sales are performed on mobile devices. As such, writer Ben Houston provides his top e-commerce predictions for retailers in 2020. Read on [...]

January 10, 2020
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Business

Full service floral department in a customer first driven world

Three grocery chains discuss why they became involved in the full-service floral market, and how they are better-able to service the customer. Read on [...]

December 2, 2019
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Business

New Data on Floral E-commerce

As the leading global trade association helping the supermarket floral industry increase sales, Produce...

September 2, 2019
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Contests

And the Award Goes to … Excellence

For more than two decades, Super Floral has sponsored the “Merchandising Award of Excellence”

August 1, 2019
Merchandising

The Many Meanings Of Roses

Learn how a Valentine’s Day display at a Ft. Lauderdale Publix helped customers choose the right roses [...]

January 2, 2020
Perspective

Perspective December 2019

Superfloral publisher Travis Rigby offers his insights into what we have to look forward to in the coming year. Read on

December 16, 2019
Florist Spotlight

Local blooms for the Buckeye State

Celebrating its 90th year in 2019, Heinen’s Grocery Stores, based in Cleveland, supplies high-quality groceries with a

December 13, 2019
Stats & Facts

Customer Experience

It wasn’t too long ago that most retail businesses believed that the key to winning customers was offering quality pro

January 8, 2020
Trends

Let it Snow

Watch as Lori McNorton designs a wintery arrangement in a beautiful snowflake flurry, red & white container, provided by

December 18, 2019
News

A new twist to an old favourite

Features New Varieties New perennials: Top 10 for colder climates

From bloom to doom: COVID-19 sees flower harvest heading for the bin

Fred C. Gloeckner Foundation Grants for 2020

Pandemic shutdown may boost Mother’s Day supermarket floral sales

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Floral Industry News
 Breeder News

Selecta Cut Flowers Presents Innovative Chrysanthemum Assortment And Trials In A Digital Exhibition During Chrysanthemum Week 2020

The Selecta cut flowers team was ready and excited to host their Chrysanthemum Open House 2020 held in Rionegro, for the

August 24, 2020
 Distribution News

Countryside Flower Shop, Nursery and Garden Center

The Top 100 – The Top 100: No. 51 | Countryside Flower Shop, Nursery and Garden Center Find out how this Illinois

January 13, 2020
 Grower News

Flower industry faces coronavirus wrath

Ongoing COVID-19 pandemic has severely affected flower markets and cultivations in Bangladesh as the growers have alread

May 9, 2020
 Industry News

Palladin Consumer Retail Partners Invests in Decowraps: Investment Provides Capital and Support for Growth

BOSTON, MA and MIAMI, FL – August 12, 2020 – Palladin Consumer Retail Partners, LLC (“Palladin” or “PCRP”)

August 13, 2020
 Mass Market News

PMA launches the Essentials of Produce Safety

The Essentials of Produce Safety is an online training program uniquely designed for produce industry mid-level professi

July 9, 2020
 Breeder News

“WE GROW EMOTIONS” That is the insight behind Danziger’s new Chrysanthemums Portfolio strategy

Danziger MUMs assortment and innovative breeding will be presented at Danziger’s Open Days, August 24th -29th (week 35

August 19, 2020
 Distribution News

2019’s Top plant performers

Every plant trial is different. Each trial garden has different weather conditions, sunlight levels, water needs and oth

December 23, 2019
 Grower News

Dutch farmers hopeful of future blooms despite flower market crash

Dutch flower growers are looking ahead to next year’s crop, as the business falters this year because of COVID-19.

May 9, 2020