These floral trade shows are worth traveling for in early 2027: IPM Essen in Germany, TPIE in Fort Lauderdale and the WFFSA conference in Miami.
Floral Trade Shows Worth Traveling For in Early 2027
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Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.
Winning the Holiday Table: How Mass-Market Floral Can Turn Centerpieces Into a Category Driver
Holiday meal shoppers already walk past the floral department. Category managers who plan centerpieces as a program — with tiered pricing, smart placement and a sell-through plan — can capture the table.
Supermarket Floral Benchmarks Show 48% Margin, 9% Shrink and Uneven Regional Growth
Supermarket floral benchmarks from IFPA put average sales at $98,892 per store, with a 48% gross margin and 9% shrink.
Flower Care and Handling at Scale: A Buyer’s Guide to Coolers, Hydration and Ethylene
This guide to flower care and handling covers cooler temperatures, hydration, sanitation and ethylene control for volume floral programs.
Valentine’s Floral Program: What Supermarket Buyers Should Lock in Now
A Valentine’s floral program for 2027 should start from the 2026 Colombia and Ecuador season, with freight and duty status confirmed early.
Poinsettia Holiday Program: Novelty Colors, Combo Containers and Fewer Growers
A poinsettia holiday program in 2026 should account for novelty colors, combination containers and a shrinking grower base.
What Are Locally Grown Flowers Worth? New Survey Examines Cut-Flower Pricing
A new cut-flower pricing survey from the University of Kentucky’s Center for Crop Diversification is providing some useful data.
Danziger’s Amor Fancy Chrysanthemum Moves Into Commercial Production
Danziger says its deep-purple Amor Fancy chrysanthemum is moving into commercial production in Colombia, with multi-flowered stems and strong postharvest potential.
Opti-flor Automates Orchid Flow From Staking to Packing
Opti-flor has connected machine vision, RFID tracking, buffering and order fulfillment in a greenhouse automation system with capacity for 30,000 orchids.
Indonesia Floriculture Exports Reach 96 International Markets
Indonesia reports Rp3.51 trillion in floriculture exports reaching 96 countries, highlighting an emerging ornamental supply market and its quarantine requirements.
Colombia Chrysanthemum Week Connects New Genetics With Commercial Buyers
Nine breeders presented new chrysanthemum genetics in Colombia, connecting color and form with the production and postharvest performance commercial programs require.
Canadian Floral Sector Warns Tariffs Could Disrupt U.S. Supply
Canadian growers warn that tariffs covering C$210 million in annual flower exports could disrupt U.S. supplies of cut flowers, orchids and propagative material.
