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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Business

BFG Supply Files for Chapter 11 Bankruptcy

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A series of acquisitions, including Greenhouse Megastore, were not fully integrated, creating higher operating costs and preventing BFG from achieving expected savings.
  • SuperFloral Team
  • August 23, 2026
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  • Design & Education

Elevate Holiday Decor with Designer Ribbon

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Designer ribbon stands apart in the details. Rich textures, intricate embroidery, metallic accents and rich, saturated color all contribute to a more polished, finished look.
  • Sponsored by Reliant Ribbon
  • August 18, 2026
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  • Everyday Flowers

Nebraska Farm Explores the Potential of Growing More American Flowers

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While Nebraska may be better known for commodity agriculture, its farms are increasingly demonstrating potential for specialty crops, including cut flowers.
  • SuperFloral Team
  • August 17, 2026
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  • Business

WFFSA DevX 2026: Five Priorities Shaping Wholesale Floral

Aisle of a wholesale flower warehouse with buckets of fresh cut flowers
Wholesale leaders at WFFSA DevX 2026 in Atlanta share what they are focused on: smarter growth, people, practical technology and agility.
  • SuperFloral Team
  • August 17, 2026
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  • Business

Heliospectra Declared Bankrupt

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According to Heliospectra, no solution could be completed that would allow the company to meet its financial obligations.
  • SuperFloral Team
  • August 10, 2026
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  • Design & Education

3 Ways to Dominate Fall Floral Design

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Rich jewel tones, moody color palettes, and luxurious textures are redefining what fall—and even Halloween—can look like in floral design.
  • SuperFloral Team
  • August 9, 2026
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  • Design & Education

Remarkable Women in Floristry: Daria Bokova

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Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features luxury floral designer Daria Bokova.
  • SuperFloral Team
  • August 9, 2026
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  • Business

No Dancing Required

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How authenticity drives flower business success and attracts great clients.
  • SuperFloral Team
  • August 9, 2026
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  • Business

AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders

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The scholarship reflects his longstanding belief that international partnerships and research are essential to advancing horticulture.
  • SuperFloral Team
  • August 9, 2026
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  • Events

FTD Launches 9th Annual Intern with Ian Contest

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FTD florists invited to apply for exclusive opportunity to learn from floral designer Ian Prosser, AIFD.
  • SuperFloral Team
  • August 9, 2026
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  • Business

Main Wholesale Florist Expands Footprint with New Logistics Hub

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Family-owned and operated industry leader capitalizes on multi-generational legacy with official move into southern New Jersey facility.
  • SuperFloral Team
  • August 9, 2026
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  • Business

Ball Horticultural Acquires Aris Horticulture’s Tradewinds Hibiscus  and Selected Tropical Commercial Business 

Featured image for: Ball Horticultural Acquires Aris Horticulture’s Tradewinds Hibiscus  and Selected Tropical Commercial Business
The long-term strategic partnership combines Ball’s breeding, sales, and distribution  with Aris’ production quality and service. 
  • SuperFloral Team
  • August 9, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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