Redesigned website presents our collections, resources, stories and more in an intuitive, inspiring experience.
A New Digital Home for the World of Alexandra Farms
Browsing Category
Editorial
560 posts
Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.
Introducing My Floral IQ, The Floral Industry’s Knowledge Platform
The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning.
New AI Bouquet Configurator Explores the Future of Digital Flower Selection
Floral Innovations develops prototype based on the InfoFlowersPlants database featuring more than 8,000 flower species and varieties.
Colombian Floriculture Faces “Perfect Storm” with Economic Pressures
Since 2024, Colombian growers have been facing an increasingly adverse environment, including higher labor costs and a weaker dollar.
The Importance of Supporting Canadian Growers
Choosing Canadian-grown flowers helps support local growers, Canadian jobs and the broader floral industry.
Australian Floral Consumer is Highly Selective Under Budget Pressure
For floral leaders, the opportunity is to reposition flowers from optional décor to emotional utility.
CSPMA Updates Science-Based Factsheets with New Research and Guidance
The revised documents include information from 2021–2025 and a new glossary of key terms.
Rodney Crittenden to Retire After 30 Years at Great Lakes Floral Association
Great Lakes Floral Association Executive Vice President to step down May 1, 2027, search for successor underway.
Gifts That Keep on Giving
Corporate opportunities for florists abound during the holidays. Start planning now.
Dallas Market Center Named Finalist for Trade Show Executive’s 2026 Good Impact Award
DALLAS — Dallas Market Center (DMC) has been named a finalist for the…
Bloomnation Launches Weddings & Events Business Solution
From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place.
Dümmen Orange Moves Dianthus Production to Kenya
Commercial shipments of unrooted cuttings from the Kenya facility are scheduled to begin in Week 40.
