Spray roses add volume to grocery bouquets; here is what buyers should know about types, vase life and handling before committing volume.
Spray Roses: A Grocery Buyer’s Guide to Varieties, Vase Life and Handling
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News and developments influencing floral trends, style directions, color movements, and shifting consumer tastes.
Floral Category Growth: Roses Up 13.6% and Arrangements Up 12.4% in Latest IFPA Data
Floral category growth is led by roses and arrangements in the latest IFPA Circana data, while potted plants and bulbs lag. See the numbers by segment and region.
Best Selling Grocery Roses, Bouquets and Arrangements
The best-selling grocery flowers change by season: roses, bouquets, arrangements and outdoor plants each lead in different months, IFPA data shows.
FMF Study Finds Houseplant Buyers Shop Less Often but Spend More
The Floral Marketing Fund’s 2025 houseplant study shows fewer shopping trips, bigger spending and planned increases across all 10 plant categories in 2026.
Christmas Floral Program Buyer’s Guide
A Christmas floral program built on IFPA holiday data should lock bouquet specs, plant orders and freight by early November.
