These projects address pressing challenges in floriculture and are intended to give growers practical, research-based solutions for the future.
2026-2027 AFE Research Funding Addresses Industry Challenges
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Technology
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Original coverage of tools, platforms, systems, and innovations changing how the floral industry operates and grows.
Hydrogel Solutions to Debut in Adelaide
At the event, SOCO will highlight two major application scenarios tailored for the horticulture market, soil hydrogel solutions for horticulture and flower cultivation.
Florists and Artificial Intelligence: The Unexpected Tool Helping Flower Shops Bloom
From marketing to customer insights, florists are discovering that AI might be the newest tool helping their flower shops grow and bloom.
What Florists Really Search For: The Questions Driving the Floral Industry Online
From longer-lasting blooms to smarter pricing, these are the questions florists search for most — and the answers shaping the industry.
