Suntory Flowers is using a NASCAR sponsorship and a garden-center promotion to bring attention to flowering plant brands in South Florida. The company is planning
Suntory Flowers Pairs Nursery Promotion With NASCAR Sponsorship
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The latest business news, company updates, market developments, and professional insights from across the floral industry.
Careers in Bloom Shows Career Paths Across the Floral Supply Chain
Seed Your Future’s Careers in Bloom introduces young audiences to 10 floral industry careers, from growers and retailers to researchers and logistics professionals.
Valentine’s Day 2027 Falls on a Sunday: A Floral Buyer’s Plan
Valentine’s Day 2027 lands on a Sunday, 15 weeks from now, and that changes how grocery floral buyers should plan the selling window.
Colombia Tariff Deal Could Be Signed in December: What Flower Buyers Should Do Now
A Colombia tariff deal could be signed in December, the trade minister says. Here is how grocery floral buyers should handle Valentine’s pre-books until then.
Sourcing Flowers from Colombia: A Buyer’s Guide to Volume, Risk and the 12.5% Tariff
Sourcing flowers from Colombia now means weighing a 12.5% U.S. tariff, higher wages and a stronger peso against the origin’s unmatched volume.
Grocery Floral Shrink: Where the 9% Goes and How to Cut It
Grocery floral shrink averages 9% of sales, so every point you recover is worth about $990 a year in an average department.
Supermarket Floral Price Points, Margin and the Math Behind Both
Supermarket floral pricing works best when price points are set against a 48% gross margin and 9% shrink, not against last year’s shelf tag.
Best Selling Grocery Roses, Bouquets and Arrangements
The best-selling grocery flowers change by season: roses, bouquets, arrangements and outdoor plants each lead in different months, IFPA data shows.
SuperFloral Launches a YouTube Channel for the Mass-Market Floral Business
SuperFloral’s new YouTube channel brings practical sourcing, merchandising, margin and care-and-handling guidance to the mass-market floral trade.
Rising Freight Costs Put More Pressure on the Global Flower Supply Chain
Rising airfreight rates, fuel costs and logistics disruptions are adding pressure to flower growers, importers, wholesalers and florists worldwide.
AmericanHort Salary Survey Closes Sept. 30
AmericanHort’s salary and benefits survey closes Sept. 30. Growers and retailers can prepare payroll records now and evaluate the benchmark report when it arrives.
AmericanHort urges full H-2B Supplemental visa Release for Fiscal 2027
AmericanHort and the H-2B Workforce Coalition are asking federal agencies to release 64,716 supplemental visas for fiscal 2027, but employers should plan around confirmed staffing until a rule is published.
