A poinsettia holiday program in 2026 should account for novelty colors, combination containers and a shrinking grower base.
Poinsettia Holiday Program: Novelty Colors, Combo Containers and Fewer Growers
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Everyday Flowers
23 posts
Original content celebrating everyday floral design, seasonal arranging, retail flowers, and the role of flowers in daily life.
Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”
To develop a unique botanical expression, it’s essential to regularly exercise your creative mind and push boundaries.
2027 New Cut Flower Varieties Displayed in ASCFG’s Fall Cut Flower Quarterly
The issue’s signature “New Varieties” feature, a section growers eagerly await each fall, showcases introductions from 18 breeders and suppliers.
Blue Rose Coloration Enhanced Via Copigmentation
Suntory Group has pursued the challenge of creating a blue rose since 1990. After 14 years of research, the Group announced the successful development of the world’s first blue rose in 2004.
A New Digital Home for the World of Alexandra Farms
Redesigned website presents our collections, resources, stories and more in an intuitive, inspiring experience.
Introducing My Floral IQ, The Floral Industry’s Knowledge Platform
The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning.
The Importance of Supporting Canadian Growers
Choosing Canadian-grown flowers helps support local growers, Canadian jobs and the broader floral industry.
Australian Floral Consumer is Highly Selective Under Budget Pressure
For floral leaders, the opportunity is to reposition flowers from optional décor to emotional utility.
Nebraska Farm Explores the Potential of Growing More American Flowers
While Nebraska may be better known for commodity agriculture, its farms are increasingly demonstrating potential for specialty crops, including cut flowers.
Wreaths: 150 Ideas for Every Season
Perfect time of year to hone those wreath making skills, check out all the beautiful designs for every occasion.
Why Jill Brooke Wrote a Book Crediting Florists and the Flowers They Use
Author Jill Brooke explains how an overlooked florist inspired ‘The Genius of Flowers’ and what it means for the people who sell blooms.
In Pursuit of the Perfect Rose
A rose may possess excellent productivity or vase life, but without charm, character and emotional appeal, it would never be considered for release.
