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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Events

Registration Opens for 2027 Tropical Plant International Expo

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TPIE has served as the international marketplace where more than 7,400 attendees converge from over 40 countries, 46 states, Washington, D.C. and Puerto Rico. 
  • SuperFloral Team
  • September 17, 2026
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  • Business

Bellaflor Group Joins That Flower Feeling Campaign With $1,000 Monthly Pledge

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With state-of-the-art growing facilities in Ecuador and Ethiopia, the company supplies a wide selection of high-end cut flowers to the global floral market.
  • SuperFloral Team
  • September 16, 2026
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  • Everyday Flowers

Unlocking Your Creative Potential as a Florist: Key Takeaways from “Design School”

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To develop a unique botanical expression, it’s essential to regularly exercise your creative mind and push boundaries.
  • SuperFloral Team
  • September 13, 2026
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  • Everyday Flowers

2027 New Cut Flower Varieties Displayed in ASCFG’s Fall Cut Flower Quarterly

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The issue’s signature “New Varieties” feature, a section growers eagerly await each fall, showcases introductions from 18 breeders and suppliers.
  • SuperFloral Team
  • September 13, 2026
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  • Everyday Flowers

Blue Rose Coloration Enhanced Via Copigmentation

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Suntory Group has pursued the challenge of creating a blue rose since 1990. After 14 years of research, the Group announced the successful development of the world’s first blue rose in 2004.
  • SuperFloral Team
  • September 13, 2026
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  • Events

GreenTech North America prepares for its first edition in Philadelphia

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The official opening will mark the start of two days focused on knowledge exchange, technology and the future of controlled environment agriculture.
  • SuperFloral Team
  • September 13, 2026
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  • Events

Volunteers Needed for Free Flower Giveaway at Pointe Orlando on October 16

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The event will give flowers from the IFPA conference a second life by turning them into free bouquets for the public.
  • SuperFloral Team
  • September 13, 2026
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  • Business

How We Left the Wire Service Behind — and Finally Started Making Money on Delivery

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The florists who thrive going forward will not necessarily be the busiest shops. They will be the ones operating with the most clarity — and the most confidence in the value they provide.
  • SuperFloral Team
  • September 13, 2026
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  • Events

Flowers for Families in Remembrance of September 11

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Citizens will honor the memory of those who lost their lives 25 years ago with flowers. The downtown banks will provide 300 free floral arrangements for family members and other visitors to the 9/11 memorial this September 11.
  • SuperFloral Team
  • September 11, 2026
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  • Technology

2026-2027 AFE Research Funding Addresses Industry Challenges

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These projects address pressing challenges in floriculture and are intended to give growers practical, research-based solutions for the future.
  • SuperFloral Team
  • September 6, 2026
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  • Events

MSU Extension to Host Improving Nursery Production Webinar Series

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While the content is especially relevant to container nursery operations, the information will also benefit field-grown nurseries and greenhouse operations with outdoor production areas.
  • SuperFloral Team
  • September 6, 2026
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  • Business

First Clock Successfully Migrated for Floriday Auctioning

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The technical migration of clock N5 is an important milestone, but definitely not the final step. Over the coming weeks, Royal FloraHolland will be migrating the other clocks step by step.
  • SuperFloral Team
  • August 30, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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