A new national identity for CalFlowers, built on 85 years of floral industry leadership.
CalFlowers Becomes American Floral Alliance
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Editorial
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Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.
Vending Machines: A New Opportunity or the Next Challenge for Independent Florists?
As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming.
Christmas Gifting Trends for 2026
One thing is clear for 2026: this Christmas is set to be opulent, emotional and delightfully animal-inspired.
MSU Extension Opens Registration for 2026 Specialty Cut Flower Farm Tours
MSU Extension says the tours are intended to provide practical, hands-on learning while fostering connections among Michigan’s growing community of specialty cut flower producers.
American Grown Flower Month Emphasized Value in Partnership and Conversation
The relationships built between local flower farmers and florists are opportunities for growth, education and success between both sectors.
Remarkable Women in Floristry: Sarah Evans
Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features the founder of Flower Farmers of Ireland, Sarah Evans.
Mache, Reimagined
Create a stunning serpentine tablescape using an OASIS Mache Round Wreath.
FTD Announces Passing of President Tom Moeller
Moeller became President of FTD in 2023 after years of dedicated success with the company and loyalty to the industry.
Wreaths: 150 Ideas for Every Season
Perfect time of year to hone those wreath making skills, check out all the beautiful designs for every occasion.
Five Hidden Expenses That Are Quietly Eating Your Profits
As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.
AFE’s R.I.S.E. Campaign Exceeds Fundraising Goal
Held annually by AFE, R.I.S.E. to Support unites individuals and businesses from across the floral industry in support of research, internships, scholarships and education.
DVFG expands into Georgia, Alabama
This partnership advances DVFG’s continued growth strategy and strengthens its ability to support retail florists, event designers, and floral professionals throughout the Southeast.
