On June 5, designers completed Task 2. Check back for more from the Gateway to the Americas Cup with coverage throughout the event.
Gateway to the Americas Cup: Task 2 Complete
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Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.
Hydrogel Solutions to Debut in Adelaide
At the event, SOCO will highlight two major application scenarios tailored for the horticulture market, soil hydrogel solutions for horticulture and flower cultivation.
Shania Twain Rose: New Hybrid Tea From Rosen-Tantau and April & Ashley
A new pink-and-yellow Hybrid Tea from Rosen-Tantau and U.S. grower April & Ashley will be introduced as the Shania Twain Rose.
What is the French Cut Flower Sector Doing to Remain Competitive?
The French ornamental horticulture sector faces a significant challenge in remaining competitive against international competition, particularly in cut flower production.
Taking Exams Among Plants Improves Concentration
Plants & Flowers Foundation Holland and industry partners have launched an initiative in the Netherlands to introduce living plants into secondary school examination halls.
Showrooms Turn Up the Energy at Atlanta Market
On June 17 and 18, floors of Building Two at AmericasMart Atlanta are turning up the energy with coordinated, hospitality-driven experiences designed to make time at market more enjoyable, productive, and memorable for retailers.
Webinar: Sustainable Materials of the Future
The event is aimed particularly at interior designers, designers, product developers, and decision-makers from industry and retail with a strong focus on sustainable materials and future-forward design.
From Kitchen Table Orders to a Global Dried Flowers Business
Located in Maasdijk, in the Westland region of the Netherlands, Floriëtte has grown from a small home-based operation into a family business with international reach.
Barcelona to Host 26th International New Roses Competition This May
Barcelona is set to bloom once again as the city prepares to welcome the 26th International New Roses Competition from 8 to 10 May at the celebrated Parc de Cervantes.
BloomNation Launches AI-powered Assistant
BloomNation has announced the launch of Lili, BloomNation’s AI-Powered Assistant, designed to help florists save time, sell more, and communicate better with customers.
Lei Day: A Celebration of Aloha in Hawaiʻi
For those raised in Hawaiʻi, this time of year brings memories of climbing your Auntie’s plumeria trees—paper bag in hand—to gather enough blossoms to string a lei for your school’s May Day hula performance, plus one extra for your teacher.
Registration Open for the 2026 Southern Garden Tour
Premier trial gardens in three Southern states will host members of the horticulture industry as part of the Southern Garden Tour, June 2-4, 2026.
