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Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

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Dutch farmers hopeful of future blooms despite flower market crash

Dutch farmers hopeful of future blooms despite flower market crash
Dutch flower growers are looking ahead to next year’s crop, as the…
  • SuperFloral Team
  • May 9, 2020
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  • Supply Chain

From bloom to doom: COVID-19 sees flower harvest heading for the bin

From bloom to doom: COVID-19 sees flower harvest heading for the bin
In almost every direction, row upon row of brightly-colored tropical orchids stretch…
  • SuperFloral Team
  • May 8, 2020
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  • Business

Pandemic shutdown may boost Mother’s Day supermarket floral sales

Pandemic shutdown may boost Mother’s Day supermarket floral sales
As almost everyone across the U.S. continues to shelter in place amid…
  • SuperFloral Team
  • May 8, 2020
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  • Supply Chain

Washington’s Tulip Town Closes To Annual Festival-Goers

Washington's Tulip Town Closes To Annual Festival-Goers
Every year in April, hundreds of thousands of people visit Skagit Valley,…
  • SuperFloral Team
  • May 7, 2020
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  • Supply Chain

New Dawn rose has a sweet, fruity fragrance

New Dawn rose has a sweet, fruity fragrance
New Dawn climbing roses can grow up to 18 feet, and are…
  • SuperFloral Team
  • May 7, 2020
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  • Supply Chain

Tulip farmers in Netherlands spell out messages of support with flowers

Tulip farmers in Netherlands spell out messages of support with flowers
Tulip farmers in Netherlands spell out messages of support with flowers Dutch…
  • SuperFloral Team
  • May 6, 2020
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  • Supply Chain

Coronavirus: Mothers’ Day could be saving grace for beleaguered flower growers

Coronavirus: Mothers' Day could be saving grace for beleaguered flower growers
Greytown flower growers Theo and Elsa Van der Put delivered a trailer…
  • SuperFloral Team
  • May 6, 2020
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  • Business

First Beijing International Garden Festival Gives Hope to Visitors Post COVID-19

First Beijing International Garden Festival Gives Hope to Visitors Post COVID-19
AIPH – International Association of Horticultural Producers – shares positive news during…
  • SuperFloral Team
  • May 5, 2020
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  • Supply Chain

Greenhouse owners explain the economic impact

Greenhouse owners explain the economic impact
Apr 14, 2020 at 12:00 PM “It’s devastating for our industry,” Dave…
  • SuperFloral Team
  • May 5, 2020
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  • Business

Is It Safe To Send Flowers For Mother’s Day Amid Coronavirus?

Is It Safe To Send Flowers For Mother's Day Amid Coronavirus?
Mother’s Day 2020 is going to be a bit … different compared…
  • SuperFloral Team
  • May 5, 2020
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  • Supply Chain

Wilting flowers, declining demand push floriculturists to despair during pandemic

Wilting flowers, declining demand push floriculturists to despair during pandemic
Farmers tending to the flower fields outside Lucknow | Pawan Kumar Times…
  • SuperFloral Team
  • May 4, 2020
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  • Supply Chain

Greenhouses thriving locally

Greenhouses thriving locally
TIMES-SHAMROCK FILE Alex van Hoekelen loads a box Easter flowers into the…
  • SuperFloral Team
  • May 4, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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