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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

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Coronavirus lockdown | Himachal floriculturists stare at heavy losses

Coronavirus lockdown | Himachal floriculturists stare at heavy losses
They seek financial support in the absence of buyers, transportation and events…
  • SuperFloral Team
  • May 4, 2020
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  • Supply Chain

Customers warned Mother’s Day flowers will sell out despite coronavirus

Customers warned Mother's Day flowers will sell out despite coronavirus
After a tumultuous few weeks, flower growers are expecting a boost in…
  • SuperFloral Team
  • May 4, 2020
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  • Supply Chain

Flower, crop bacterial pathogen found in Michigan greenhouse

Flower, crop bacterial pathogen found in Michigan greenhouse
The U.S. Department of Agriculture (USDA) said the Ralstonia solanacearum race 3…
  • SuperFloral Team
  • May 2, 2020
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  • Supply Chain

San Diego County Farmers See Big Drop In Flower Sales

San Diego County Farmers See Big Drop In Flower Sales
Above: Joe Zenovic of San Diego Organic Farms in Ramona stands next…
  • SuperFloral Team
  • May 2, 2020
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  • Supply Chain

How the Flower Industry Is Evolving In Response to This Pandemic

How the Flower Industry Is Evolving In Response to This Pandemic
The images of bouquets of tulips and chrysanthemums being destroyed at the…
  • SuperFloral Team
  • May 1, 2020
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  • Supply Chain

Will Covid-19 mean feast or famine for Alaska’s peony growers?

Will Covid-19 mean feast or famine for Alaska’s peony growers?
Kenneth John Gill aka Gillfoto By John Creed No one knows whether…
  • SuperFloral Team
  • May 1, 2020
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  • Supply Chain

Local flower farmers struggling to survive coronavirus shutdown

Local flower farmers struggling to survive coronavirus shutdown
Credit: Courtesy of See Lee A bouquet from See Lee Farm Farmers…
  • SuperFloral Team
  • April 30, 2020
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  • Business

How the Floriculture Industry Can Make the Most of Mother’s Day This Year

How the Floriculture Industry Can Make the Most of Mother’s Day This Year
Mother’s Day is just around the corner, and while COVID-19 has made…
  • SuperFloral Team
  • April 30, 2020
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  • Supply Chain

A strong and viable market

A strong and viable market
According to Plantpeddler President Mike Gooder, the genetics within the horticulture industry…
  • SuperFloral Team
  • April 29, 2020
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  • Supply Chain

Solving pest problems

Solving pest problems
At Riverview Flower Farms, Gregg Meyer helped introduce new solutions to eliminate…
  • SuperFloral Team
  • April 29, 2020
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  • Supply Chain

King of the greenhouse

King of the greenhouse
Photos by Laura Hoefer If Tim and Lisa King aren’t working at…
  • SuperFloral Team
  • April 28, 2020
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  • Supply Chain

A one-stop perennial solution

A one-stop perennial solution
Jim Devereux, vice president of Green Fuse Botanicals, discusses the First Light…
  • SuperFloral Team
  • April 28, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
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Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
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Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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