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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Supply Chain

Powdery Mildew Resistant Gerbera and Breakthrough Advancements

Rows of healthy gerbera daisies growing in a greenhouse
Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production.
  • SuperFloral Team
  • March 29, 2026
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  • Business

Alexandra Farms Honors Renowned Floral Artist Hitomi Gilliam with Garden Rose Dedication

Featured image for: Alexandra Farms Honors Renowned Floral Artist Hitomi Gilliam with Garden Rose Dedication
Alexandra Farms is proud to dedicate our garden rose variety, Princess Hitomi (Beautiful History), in honor of the internationally acclaimed floral artist and educator Hitomi Gilliam.
  • SuperFloral Team
  • March 24, 2026
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  • Events

Coming Events

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Update your calendar with the latest industry events now through June 2026.
  • SuperFloral Team
  • March 16, 2026
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  • Technology

Florists and Artificial Intelligence: The Unexpected Tool Helping Flower Shops Bloom

Florist's workbench with fresh bouquets and a tablet showing charts
From marketing to customer insights, florists are discovering that AI might be the newest tool helping their flower shops grow and bloom.
  • SuperFloral Team
  • March 15, 2026
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  • Business
  • Technology

What Florists Really Search For: The Questions Driving the Floral Industry Online

Featured image for: What Florists Really Search For: The Questions Driving the Floral Industry Online
From longer-lasting blooms to smarter pricing, these are the questions florists search for most — and the answers shaping the industry.
  • SuperFloral Team
  • March 14, 2026
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  • Supply Chain

Selecta Cut Flowers Presents Innovative Chrysanthemum Assortment And Trials In A Digital Exhibition During Chrysanthemum Week 2020

The Selecta cut flowers team was ready and excited to host their…
  • Ralph Granger
  • August 24, 2020
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  • Supply Chain

“WE GROW EMOTIONS” That is the insight behind Danziger’s new Chrysanthemums Portfolio strategy

Danziger MUMs assortment and innovative breeding will be presented at Danziger’s Open…
  • Ralph Granger
  • August 19, 2020
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  • Supply Chain

A new twist to an old favourite

Saba had been a leading spray chrysanthemum for more than 10 years.…
  • Ralph Granger
  • July 24, 2020
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  • Supply Chain

Danziger Launches its New Perennials Catalog for the 20-21 Season

With more than 24 novelties, 40 different crops, and more than 200…
  • Ralph Granger
  • July 20, 2020
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  • Business

PMA launches the Essentials of Produce Safety

The Essentials of Produce Safety is an online training program uniquely designed…
  • Ralph Granger
  • July 9, 2020
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  • Supply Chain

Selecta one sheds light on the secret of its new 2020 pot carnation

With the publication of its 2020 carnation catalogue in mid-March, Selecta one…
  • Ralph Granger
  • June 4, 2020
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  • Supply Chain

Flower industry faces coronavirus wrath

Flower industry faces coronavirus wrath
Ongoing COVID-19 pandemic has severely affected flower markets and cultivations in Bangladesh…
  • SuperFloral Team
  • May 9, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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