From soft, luminous tones to sculptural, expressive blooms, each variety has its own personality, offering floral wholesalers and designers dependable, high-performing flowers that open new possibilities in both business and design.
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Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.
European Nurseries Protest: ‘Green Deal Ambitions at Risk’
At the European Parliament, the European Nurserystock Association (ENA) launched its 2026 Manifesto: “More plants more life”.
Drought Relief funds Available For Colorado Growers
A prolonged dry winter and low snowpack in western Colorado have created difficult conditions for agricultural producers in the Grand Valley, leaving many growers uncertain about the upcoming season.
Weather Hits Northeast Growers Hard
An abrupt shift from unseasonably warm temperatures to freezing conditions across the Northeast is creating significant challenges for flower and fruit farmers.
The Heartbeat of Spring on the Clock
Spring is the season of renewal par excellence. After the quiet winter months, the auction floor comes back to life.
Kenya’s Floral Industry Losses Mount as Iran Conflict Disrupts Global Shipping and Exports
A recent report from Associated Press reveals how the ongoing conflict involving Iran is significantly impacting Kenya’s floriculture sector.
DVFG Announces Acquisition of New England Wholesale Florist
This acquisition reflects DVFG’s ongoing commitment to strategic growth and operational excellence while expanding its ability to support floral professionals throughout the Northeast.
Ireland Maps the Road for Horticulture Leading to 2030
The Teagasc Horticulture Road Map 2030 provides an overview of Ireland’s horticulture sector to 2030.
New Bloom Media, Global Announces Ecuador Floral Forum
New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers.”
Mystic Flowers’ 2026 Catalog: Color, Trends, and New Varieties
Mystic’s market-driven strategy has guided the development of their 2026 portfolio, introducing a range of new varieties curated by Mystic’s V.I. Center and redefining the approach to tinted blooms.
Powdery Mildew Resistant Gerbera Experiences Breakthrough Advancements
Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production.
Ranunculus Breeding Quality Success at Gartenbau
Spring flowering crops are an important part of the production programme at Gartenbau Paul Cox.