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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Everyday Flowers

Alexandra Farms Introduces Eight New Varieties

Garden roses in cream, blush and apricot tones in a vase by a window
From soft, luminous tones to sculptural, expressive blooms, each variety has its own personality, offering floral wholesalers and designers dependable, high-performing flowers that open new possibilities in both business and design.
  • SuperFloral Team
  • April 27, 2026
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  • Sustainability

European Nurseries Protest: ‘Green Deal Ambitions at Risk’

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At the European Parliament, the European Nurserystock Association (ENA) launched its 2026 Manifesto: “More plants more life”.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

Drought Relief funds Available For Colorado Growers

Dry cracked farmland with irrigation lines in a high-desert valley
A prolonged dry winter and low snowpack in western Colorado have created difficult conditions for agricultural producers in the Grand Valley, leaving many growers uncertain about the upcoming season.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

Weather Hits Northeast Growers Hard

Frost-covered flower rows and a hoop house at dawn on a Northeast farm
An abrupt shift from unseasonably warm temperatures to freezing conditions across the Northeast is creating significant challenges for flower and fruit farmers.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

The Heartbeat of Spring on the Clock

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Spring is the season of renewal par excellence. After the quiet winter months, the auction floor comes back to life.
  • SuperFloral Team
  • April 13, 2026
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  • Business

Kenya’s Floral Industry Losses Mount as Iran Conflict Disrupts Global Shipping and Exports

Featured image for: Kenya's Floral Industry Losses Mount as Iran Conflict Disrupts Global Shipping and Exports
A recent report from Associated Press reveals how the ongoing conflict involving Iran is significantly impacting Kenya’s floriculture sector.
  • SuperFloral Team
  • April 5, 2026
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  • Business

DVFG Announces Acquisition of New England Wholesale Florist

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This acquisition reflects DVFG’s ongoing commitment to strategic growth and operational excellence while expanding its ability to support floral professionals throughout the Northeast.
  • SuperFloral Team
  • April 5, 2026
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  • Supply Chain

Ireland Maps the Road for Horticulture Leading to 2030

Featured image for: Ireland Maps the Road for Horticulture Leading to 2030
The Teagasc Horticulture Road Map 2030 provides an overview of Ireland’s horticulture sector to 2030.
  • SuperFloral Team
  • April 5, 2026
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  • Events

New Bloom Media, Global Announces Ecuador Floral Forum

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New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers.”
  • SuperFloral Team
  • March 31, 2026
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  • Trends

Mystic Flowers’ 2026 Catalog: Color, Trends, and New Varieties

Featured image for: Mystic Flowers’ 2026 Catalog: Color, Trends, and New Varieties
Mystic’s market-driven strategy has guided the development of their 2026 portfolio, introducing a range of new varieties curated by Mystic’s V.I. Center and redefining the approach to tinted blooms.
  • SuperFloral Team
  • March 31, 2026
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  • Supply Chain

Powdery Mildew Resistant Gerbera Experiences Breakthrough Advancements

Close-up of an orange gerbera daisy with healthy green leaves
Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production.
  • SuperFloral Team
  • March 29, 2026
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  • Supply Chain

Ranunculus Breeding Quality Success at Gartenbau

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Spring flowering crops are an important part of the production programme at Gartenbau Paul Cox.
  • SuperFloral Team
  • March 29, 2026
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  • Industry News

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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