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Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Supply Chain

Superfresh Growers® Prepares for Upcoming Cherry and Pear Seasons

Superfresh Growers® Prepares for Upcoming Cherry and Pear Seasons
YAKIMA, WA – Springtime is representative of rejuvenating showers that bring about…
  • SuperFloral Team
  • April 27, 2020
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  • Supply Chain

‘Heart-wrenching’: Canadian flower farmers forced to throw out months of work amid pandemic

'Heart-wrenching': Canadian flower farmers forced to throw out months of work amid pandemic
‘Heart-wrenching’: Canadian flower farmers forced to throw out months of work amid…
  • SuperFloral Team
  • April 27, 2020
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  • Supply Chain

Cancellations of plant orders prompt advent of pop-up garden shops

Cancellations of plant orders prompt advent of pop-up garden shops
Partnership between two large Langley businesses could help stem COVID-related losses for…
  • SuperFloral Team
  • April 26, 2020
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  • Supply Chain

Lockdown forces flower growers to destroy full blossom crop during peak season

Lockdown forces flower growers to destroy full blossom crop during peak season
A farmer destroying his full blossom flower field on the outskirts of…
  • SuperFloral Team
  • April 26, 2020
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  • Supply Chain

Flower growers see sales wither as planting season launches

Flower growers see sales wither as planting season launches
Beneath the panes of his greenhouse, Jan VanZanten surveys a sea of…
  • SuperFloral Team
  • April 26, 2020
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  • Supply Chain

European Flower Growers Face Financial Crossroads During COVID-19

European Flower Growers Face Financial Crossroads During COVID-19
The European horticulture industry is dealing with the same COVID-19 -related concerns…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

California Spring Trials cancelled

California Spring Trials cancelled
Concerns surrounding the recent outbreak of the coronavirus have cancelled the California…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

Greenhouse owners explain the economic impact

Greenhouse owners explain the economic impact
Apr 14, 2020 at 12:00 PM “It’s devastating for our industry," Dave…
  • SuperFloral Team
  • April 19, 2020
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  • Business

Features Flowers New Varieties Floral attraction in the gardens

Features Flowers New Varieties Floral attraction in the gardens
SuperElfin [left] succumbed to impatiens powdery mildew at the Royal Botanical Gardens.…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

Terra Nova Nurseries Introduces Sneak Peek of Begonia HOLIDAY ‘New Year’s Eve’ and Kniphofia ‘Poco Citron’

Terra Nova Nurseries Introduces Sneak Peek of Begonia HOLIDAY ‘New Year’s Eve’ and Kniphofia ‘Poco Citron’
Canby, Ore. – Terra Nova Nurseries announced sneak peeks of two brand-new…
  • SuperFloral Team
  • April 19, 2020
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  • Supply Chain

New Plant Intros and Marketing Update from Suntory Flowers

New Plant Intros and Marketing Update from Suntory Flowers
Suntory Flowers has some exciting new variety introductions for retail sales in…
  • SuperFloral Team
  • April 19, 2020
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  • Business

Marshall flower farmer shifts resources to make rural grocery delivery possible

Marshall flower farmer shifts resources to make rural grocery delivery possible
Bobby Sullivan, manager at French Broad Co-Op, talks about the measures the…
  • SuperFloral Team
  • April 19, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
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How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
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Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
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Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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