New Plant Intros and Marketing Update from Suntory Flowers

Suntory Flowers has some exciting new variety introductions for retail sales in 2021. Enjoy this slideshow of 12 of the new introductions and check out the list of trial sites below to find a location near you to see the plants in person. Trial Garden Sites to See Suntory Varieties in 2020 Grower Trial Gardens Costa Farms, FL D.S. Cole Growers, NH Lucas Greenhouses, NJ Mast Young Plants, MI Metrolina Greenhouses, NC Plantpeddler, IA Raker-Roberta, MI Welby Gardens, CO Young’s Plant Farm, AL University Trial Gardens Colorado State University of Florida, Orange County Extension University of Georgia Louisiana State University Michigan State University University of Minnesota North Carolina State University Ohio State University, Columbus and Springfield Penn State University of Tennessee Texas A&M University Botanical Gardens and Parks Dallas Arboretum, TX Harry P. Leu Gardens, FL Springfield Kiwanis/Hollandia Gardens Association Children’s Garden, Snyder Park, OH Soiree Kawaii Activities Suntory Flowers has partnered with leading independent garden centers on regional promotions for Soiree Kawaii catharanthus. This will be Suntory’s second year partnering with Calloway’s, which has 22 garden centers in the Dallas/Fort Worth and Houston markets. Building on success from last year, Suntory is quadrupling the program with promotions in the stores and directly to Calloway’s base of 240,000 customers who receive email promotions. Suntory Flowers is also sponsoring an extensive summer planting at Dallas Arboretum with 3,500 Soiree Kawaii plants and additional Suntory varieties. It is going to maximize promotions in the market through Calloway’s and the reach of the arboretum. The grand finale may be a Summer Soiree event in the garden. Suntory is aiming for July 30 for an evening invitation-only cocktail reception at the elegant Camp House facing the Soiree Kawaii garden. Nationally, proceeds from cuttings sales will support the nonprofit Girls Inc, which serves girls ages six to 18 at more than 1,400 locations in more than 400 cities in the U.S. and Canada. This ties in with the Soiree Kawaii girl identity, and Suntory’s decision to support the empowerment of girls. Girls Inc. inspires all girls to be strong, smart, and bold. Programming focuses […]

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The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

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