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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Supply Chain

Where Have 140 Million Dutch Tulips Gone? Crushed by the Coronavirus

Where Have 140 Million Dutch Tulips Gone? Crushed by the Coronavirus
Ilvy Njiokiktjien for The New York Times AMSTERDAM — For tulip growers…
  • SuperFloral Team
  • April 12, 2020
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  • Supply Chain

Sakata Seed America donates masks and gloves to support COVID-19 response

Sakata Seed America donates masks and gloves to support COVID-19 response
Sakata Seed America is doing its part to support medical professionals and…
  • SuperFloral Team
  • April 5, 2020
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  • Supply Chain

Pinchbeck, Pode Hole and Spalding area growers are looking for new ways to keep going during the coronavirius crisis and appeal for people’s support

Pinchbeck, Pode Hole and Spalding area growers are looking for new ways to keep going during the coronavirius crisis and appeal for people's support
Residents across South Holland are being urged to continue to support the…
  • SuperFloral Team
  • April 5, 2020
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  • Supply Chain

Coronavirus: No export for 150 million tulip bulbs

Coronavirus: No export for 150 million tulip bulbs
Millions of tulip bulbs and more than 75 jobs may be on…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Millions of flowers destroyed by farmers across India for lack of demand

Millions of flowers destroyed by farmers across India for lack of demand
Flower growers dump lilies amid lack of demand during COVID-19 lockdown a…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Tips on Holding Plants in the Greenhouse During COVID-19

Tips on Holding Plants in the Greenhouse During COVID-19
A spike in grocery shopping and stocking up amid the COVID-19 crisis…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Amid cancellations, flower sales plummet

Amid cancellations, flower sales plummet
Allan Nishita, co-owner of Flora Fresh in Sacramento, looks over peach-blossom branches…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

‘A shame to throw all those out’: Flamborough flower grower feeling the strain from COVID-19

'A shame to throw all those out': Flamborough flower grower feeling the strain from COVID-19
Cedar Field Greenhouses offering $5 bouquets for roadside pickup The Brennan family…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Coronavirus: Daffodil grower’s business blooms from online orders

Coronavirus: Daffodil grower’s business blooms from online orders
Farmer left with huge numbers of flowers when cancer fundraiser was cancelled…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Coronavirus pandemic leaves Montgomery greenhouse with thousands of lilies

Coronavirus pandemic leaves Montgomery greenhouse with thousands of lilies
Standing in a sea of 10,000 lily plants, cousins Mike Schaefer, Mary…
  • Travis Rigby
  • April 5, 2020
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  • Business

Coronavirus hit California’s cut-flower industry at the worst time

Coronavirus hit California’s cut-flower industry at the worst time
Martin Gonzalez harvests flowers in Carlsbad on Feb. 28, two weeks before…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Virtual farmers’ market popularity surges during pandemic

Virtual farmers’ market popularity surges during pandemic
By Brenda Burns Pam Bowshier of Hippie and The Farmer coordinates the…
  • Travis Rigby
  • April 5, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
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Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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