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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Editorial

560 posts

Original reporting on mass market floral retail, merchandising, sourcing and design for grocery florists, buyers and suppliers.

  • Supply Chain

Mowing over $40k worth of lillies, non-essential flower business says future is bleak

Mowing over $40k worth of lillies, non-essential flower business says future is bleak
Companies everywhere are dealing with loss of income but for the flower…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Nurseries gear up for spring

Nurseries gear up for spring
Nurseries gear up for spring Greenhouses filling with plants for county By…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

California Farm Bureau Federation Reports Amid Cancellations, Flower Sales Plummet

California Farm Bureau Federation Reports Amid Cancellations, Flower Sales Plummet
Allan Nishita, co-owner of Flora Fresh in Sacramento, looks over peach-blossom branches…
  • Travis Rigby
  • April 5, 2020
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  • Supply Chain

Ornamental growers lose millions as coronavirus lockdown hits at height of the season

Ornamental growers lose millions as coronavirus lockdown hits at height of the season
Garden centre closures are "devastating" British growers who were at peak production…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Survey Reveals the True Horror of Coronavirus Pandemic to the Ornamental Horticulture Industry

Survey Reveals the True Horror of Coronavirus Pandemic to the Ornamental Horticulture Industry
Sales for ornamentals growers are expected to be down around 50% this…
  • SuperFloral Team
  • March 28, 2020
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  • Business

Town of Lincoln paying it forward with the #CanadianFlowerBoostChallenge

Town of Lincoln paying it forward with the #CanadianFlowerBoostChallenge
During these difficult times the smallest gift can brighten someone’s day. That’s…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Terra Nova Nurseries debuts new echinacea, ‘Dark Shadow Wicked’

Terra Nova Nurseries debuts new echinacea, 'Dark Shadow Wicked'
Echinacea ‘Dark Shadows Wicked’ from Terra Nova Nurseries In a press release,…
  • SuperFloral Team
  • March 28, 2020
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  • Business

American flower industry suffering staggering losses

American flower industry suffering staggering losses
The coronavirus (COVID-19) outbreak has American consumers focused on purchasing necessities like…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

California’s flower industry gutted from coronavirus as local farms wilt under financial losses

California's flower industry gutted from coronavirus as local farms wilt under financial losses
California is the bouquet of the flower industry in the United States.…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Bloomia to brighten Fredericksburg with free tulips Saturday

Bloomia to brighten Fredericksburg with free tulips Saturday
A commercial grower in King George County will use some “flower power”…
  • SuperFloral Team
  • March 28, 2020
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  • Supply Chain

Growing Your Garden: Drive-thru flowers — share the joy

Growing Your Garden: Drive-thru flowers — share the joy
“Not all of us can do great things. But we can do…
  • SuperFloral Team
  • March 28, 2020
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  • Business

PMA Members From 21 Countries Discuss Industry Response to COVID-19 at Virtual Town Hall

PMA Members From 21 Countries Discuss Industry Response to COVID-19 at Virtual Town Hall
Newark, Del. – Produce Marketing Association (PMA) convened its members from across…
  • SuperFloral Team
  • March 28, 2020
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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