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Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Business

Vending Machines: A New Opportunity or the Next Challenge for Independent Florists? 

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As an industry, perhaps this is the conversation we should be having now before the market decides for us. Because the question isn’t whether bouquet vending machines are coming. 
  • SuperFloral Team
  • August 3, 2026
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  • Trends

Christmas Gifting Trends for 2026

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One thing is clear for 2026: this Christmas is set to be opulent, emotional and delightfully animal-inspired.
  • SuperFloral Team
  • August 2, 2026
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  • Events

MSU Extension Opens Registration for 2026 Specialty Cut Flower Farm Tours

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MSU Extension says the tours are intended to provide practical, hands-on learning while fostering connections among Michigan’s growing community of specialty cut flower producers.
  • SuperFloral Team
  • August 2, 2026
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  • Supply Chain

American Grown Flower Month Emphasized Value in Partnership and Conversation

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The relationships built between local flower farmers and florists are opportunities for growth, education and success between both sectors.
  • SuperFloral Team
  • August 2, 2026
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  • Design & Education

Remarkable Women in Floristry: Sarah Evans

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Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features the founder of Flower Farmers of Ireland, Sarah Evans.
  • SuperFloral Team
  • August 2, 2026
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  • Design & Education

Mache, Reimagined

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Create a stunning serpentine tablescape using an OASIS Mache Round Wreath.
  • SuperFloral Team
  • August 2, 2026
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  • Business

FTD Announces Passing of President Tom Moeller

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Moeller became President of FTD in 2023 after years of dedicated success with the company and loyalty to the industry.
  • SuperFloral Team
  • July 31, 2026
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  • Everyday Flowers

Wreaths: 150 Ideas for Every Season

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Perfect time of year to hone those wreath making skills, check out all the beautiful designs for every occasion.
  • SuperFloral Team
  • July 26, 2026
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  • Business

Five Hidden Expenses That Are Quietly Eating Your Profits

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As florists prepare for the busy fall and holiday seasons, understanding where profits are quietly slipping away may be one of the smartest investments they make.
  • SuperFloral Team
  • July 26, 2026
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  • Events

AFE’s R.I.S.E. Campaign Exceeds Fundraising Goal

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Held annually by AFE, R.I.S.E. to Support unites individuals and businesses from across the floral industry in support of research, internships, scholarships and education.
  • SuperFloral Team
  • July 26, 2026
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  • Business

DVFG expands into Georgia, Alabama

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This partnership advances DVFG’s continued growth strategy and strengthens its ability to support retail florists, event designers, and floral professionals throughout the Southeast.
  • SuperFloral Team
  • July 26, 2026
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  • Business

Innovation Without Cost Creep

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How to refresh your design style, protect profits and cultivate sustainable growth.
  • SuperFloral Team
  • July 26, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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