The initiative ensures the distribution of clean genetic material through protocols that guarantee the phytosanitary standard of each plant.
San Pedro’s Certified Virus-Free Roses Hit the Market
Salinas Biological Summit Leverages Science to Accelerate Grower Adoption
The Summit will bring together stakeholders from around the world, keen to support growers transition to a biological future. Emerging scientific discovery is transforming the AgChem landscape.
Colorado’s M&M Cut Flora Joins the Mayesh Family
M&M Cut Flora will expand Mayesh’s presence in the Rocky Mountain region and strengthen its commitment to serve floral professionals throughout Colorado.
Jill Brooke’s ‘The Genius of Flowers’ Makes the Case for Fresh Blooms
Jill Brooke’s new Simon & Schuster book argues that real flowers do far more than decorate, with a pre-order link for the trade.
Clicking for profit
Before diving into paid online advertising, it’s crucial—regardless of your flower business scale—to define your goals.
Penn State Flower Trials Celebrates 90 Years
Operated by Penn State’s College of Agricultural Sciences, the trials are among the oldest and largest flower trials programs in the world.
FlowerTrials Selects Winner of FleuroStar Award
More than 30 professionals from 13 countries evaluated each entry for its visual impact at the point of sale and its commercial potential.
EHR’s New Varieties Report Released
Varieties are selected for retail pull, production efficiency, overall performance, and availability.
Why Sympathy Flower Timing Matters More Than Many People Realize
For florists, understanding the emotional role of sympathy flowers is essential. Unlike celebratory arrangements, condolence flowers serve as symbols of remembrance, compassion and support.
Gateway to the Americas Cup Competition Begins in Orlando, Task 1 Complete
On Friday, June 5, designers completed Task 1. Check back for more from the Gateway to the Americas Cup with coverage from Florists’ Review throughout the event.
Gateway to the Americas Cup: Task 2 Complete
On June 5, designers completed Task 2. Check back for more from the Gateway to the Americas Cup with coverage throughout the event.
Chinese Space-Mission Commander to Grow Petunias in Space
Colonel Zhu Yangzhu, commander of the Shenzhou XXIII mission, said he plans to grow petunias in space during his stay aboard the Tiangong space station.
