SuperFloral Team

543 posts

The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

Events

Floriexpo 2026 Achieves Historic Growth in Attendance

With soaring demand from both suppliers and mass-market buyers, the show floor expanded by 20%, bringing together every floral industry category to showcase their latest innovations.

SuperFloral Team
June 1, 2026

View Post

Supply Chain

Armenian Flower Industry Sets Sights on EU Market as Export Opportunities Grow

To support floral exports, the Armenian government is discussing measures that could help growers offset transportation costs and expenses related to intellectual property rights for protected flower varieties.

SuperFloral Team
June 1, 2026

View Post

Technology

Hydrogel Solutions to Debut in Adelaide

At the event, SOCO will highlight two major application scenarios tailored for the horticulture market, soil hydrogel solutions for horticulture and flower cultivation.

SuperFloral Team
June 1, 2026

View Post

Sustainability

Mexico’s Rose Growers Focus on Water Management

Greenhouse tours conducted with students from the Autonomous University of Chapingo showcase the rainwater harvesting system and its management.

SuperFloral Team
June 1, 2026

View Post

Sustainability

Foliage Producers in Central America Reach for Florverde Certification

The Florverde technical team recently conducted pre-audit visits to foliage-producing operations in Central America, in a process that could add close to 600 newly certified hectares to the scheme.

SuperFloral Team
June 1, 2026

View Post

Everyday Flowers

Shania Twain Rose: New Hybrid Tea From Rosen-Tantau and April & Ashley

Featured image for: New Rose Named for Shania Twain

A new pink-and-yellow Hybrid Tea from Rosen-Tantau and U.S. grower April & Ashley will be introduced as the Shania Twain Rose.

SuperFloral Team
May 11, 2026

View Post

Supply Chain

What is the French Cut Flower Sector Doing to Remain Competitive?

The French ornamental horticulture sector faces a significant challenge in remaining competitive against international competition, particularly in cut flower production.

SuperFloral Team
May 10, 2026

View Post

Everyday Flowers

Taking Exams Among Plants Improves Concentration

Plants & Flowers Foundation Holland and industry partners have launched an initiative in the Netherlands to introduce living plants into secondary school examination halls.

SuperFloral Team
May 10, 2026

View Post

Business

Showrooms Turn Up the Energy at Atlanta Market

On June 17 and 18, floors of Building Two at AmericasMart Atlanta are turning up the energy with coordinated, hospitality-driven experiences designed to make time at market more enjoyable, productive, and memorable for retailers.

SuperFloral Team
May 3, 2026

View Post

Business

Webinar: Sustainable Materials of the Future

The event is aimed particularly at interior designers, designers, product developers, and decision-makers from industry and retail with a strong focus on sustainable materials and future-forward design.

SuperFloral Team
May 3, 2026

View Post

Business

From Kitchen Table Orders to a Global Dried Flowers Business

Located in Maasdijk, in the Westland region of the Netherlands, Floriëtte has grown from a small home-based operation into a family business with international reach.

SuperFloral Team
May 3, 2026

View Post

Business

Barcelona to Host 26th International New Roses Competition This May

Barcelona is set to bloom once again as the city prepares to welcome the 26th International New Roses Competition from 8 to 10 May at the celebrated Parc de Cervantes.