SuperFloral Team

543 posts

The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

Design & Education

Remarkable Women in Floristry: Anna Stouffer

Join us as we celebrate changemakers from around the world in this series of Remarkable Women. This week features South Carolina’s multi-faceted business owner and designer Anna Stouffer.

SuperFloral Team
July 26, 2026

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Everyday Flowers

Why Jill Brooke Wrote a Book Crediting Florists and the Flowers They Use

Featured image for: ‘The Genius of Flowers’

Author Jill Brooke explains how an overlooked florist inspired ‘The Genius of Flowers’ and what it means for the people who sell blooms.

SuperFloral Team
July 26, 2026

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Business

David Austin Roses Announces Passing of David J.C. Austin

He led the business for more than three decades, driving growth and transformation from a specialist nursery into a globally recognised name among rose lovers.

SuperFloral Team
July 20, 2026

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Business

Why Your Business Should Offer Floral Subscriptions

Flower shop subscription services consist of regular, ongoing flower deliveries with several options to choose from. These services are a convenient way to build returning customer base and grow profitably.

SuperFloral Team
July 19, 2026

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Business

How to Manage Costs, Cash Flow, and Growth in a Challenging Market

The goal is to build a more resilient, data-driven business that can bloom in any economy.

SuperFloral Team
July 19, 2026

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Everyday Flowers

In Pursuit of the Perfect Rose

A rose may possess excellent productivity or vase life, but without charm, character and emotional appeal, it would never be considered for release.

SuperFloral Team
July 12, 2026

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Events

Gro ’n Sell and Partnering Breeders Spread Happiness with Donation of 18,000 Plants

The Flourish Project is part of First Fruits Farm in Freeland, Maryland, a non-profit dedicated to growing and donating fresh produce to those in need.

SuperFloral Team
July 12, 2026

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Everyday Flowers

The Therapeutic Power of Flowers

Within the realm of nature, flowers are powerful agents of therapeutic benefit. Their presence holds immense potential for transforming environments into havens of healing, serving as a catalyst for promoting mental wellness and enriching lives with enhanced quality and vitality.

SuperFloral Team
June 28, 2026

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Everyday Flowers

How to Use Cork for Propagation Growth

The team at Hardy’s Cottage Garden Plants has found excellent use for cork in the propagation of herbaceous perennials.

SuperFloral Team
June 28, 2026

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Weddings

Inclusivity Check In: Be Mindful of All Potential Clients

June, recognized as Pride Month, is a time to honor and celebrate the achievements of LGBTQ+ individuals, including those who identify as lesbian, gay, bisexual, transgender, queer and beyond.

SuperFloral Team
June 21, 2026

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Supply Chain

Decline in Units Handled During Peak Period at Royal FloraHolland

Following Easter, there was a notably longer gap before the next major peak day, further compressing the period of intense trading activity.

SuperFloral Team
June 21, 2026

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Sustainability

University of Melbourne Students Lead Greenhouse Project in Sustainbility, Climate Change

By working on authentic challenges, students gain professional skills, industry insight and confidence in applying their knowledge beyond the classroom.