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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Business

BloomNation Launches AI-powered Assistant

Featured image for: BloomNation Launches AI-powered Assistant
BloomNation has announced the launch of Lili, BloomNation’s AI-Powered Assistant, designed to help florists save time, sell more, and communicate better with customers.
  • SuperFloral Team
  • May 3, 2026
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  • Everyday Flowers

Lei Day: A Celebration of Aloha in Hawaiʻi

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For those raised in Hawaiʻi, this time of year brings memories of climbing your Auntie’s plumeria trees—paper bag in hand—to gather enough blossoms to string a lei for your school’s May Day hula performance, plus one extra for your teacher.
  • SuperFloral Team
  • April 30, 2026
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  • Supply Chain

Registration Open for the 2026 Southern Garden Tour

Colorful summer trial garden with a winding path
Premier trial gardens in three Southern states will host members of the horticulture industry as part of the Southern Garden Tour, June 2-4, 2026.
  • SuperFloral Team
  • April 27, 2026
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  • Everyday Flowers

Alexandra Farms Introduces Eight New Varieties

Garden roses in cream, blush and apricot tones in a vase by a window
From soft, luminous tones to sculptural, expressive blooms, each variety has its own personality, offering floral wholesalers and designers dependable, high-performing flowers that open new possibilities in both business and design.
  • SuperFloral Team
  • April 27, 2026
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  • Everyday Flowers

Peonies Fuel Local Economy in China

Peonies
Peonies are driving major economic growth in Heze, eastern China, where the flower has become far more than a seasonal attraction.
  • SuperFloral Team
  • April 26, 2026
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  • Sustainability

European Nurseries Protest: ‘Green Deal Ambitions at Risk’

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At the European Parliament, the European Nurserystock Association (ENA) launched its 2026 Manifesto: “More plants more life”.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

Russia Extends Fertilizer Export Quotas as Global Supply Tightens

Featured image for: Russia Extends Fertilizer Export Quotas as Global Supply Tightens
Russia has extended its fertilizer export quotas through December as global supply tightens due to the war involving Iran and disruptions affecting trade routes.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

Drought Relief funds Available For Colorado Growers

Dry cracked farmland with irrigation lines in a high-desert valley
A prolonged dry winter and low snowpack in western Colorado have created difficult conditions for agricultural producers in the Grand Valley, leaving many growers uncertain about the upcoming season.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

Weather Hits Northeast Growers Hard

Frost-covered flower rows and a hoop house at dawn on a Northeast farm
An abrupt shift from unseasonably warm temperatures to freezing conditions across the Northeast is creating significant challenges for flower and fruit farmers.
  • SuperFloral Team
  • April 26, 2026
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  • Supply Chain

The Heartbeat of Spring on the Clock

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Spring is the season of renewal par excellence. After the quiet winter months, the auction floor comes back to life.
  • SuperFloral Team
  • April 13, 2026
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  • Business

Kenya’s Floral Industry Losses Mount as Iran Conflict Disrupts Global Shipping and Exports

Featured image for: Kenya's Floral Industry Losses Mount as Iran Conflict Disrupts Global Shipping and Exports
A recent report from Associated Press reveals how the ongoing conflict involving Iran is significantly impacting Kenya’s floriculture sector.
  • SuperFloral Team
  • April 5, 2026
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  • Business

DVFG Announces Acquisition of New England Wholesale Florist

Featured image for: DVFG Announces Acquisition of New England Wholesale Florist
This acquisition reflects DVFG’s ongoing commitment to strategic growth and operational excellence while expanding its ability to support floral professionals throughout the Northeast.
  • SuperFloral Team
  • April 5, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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