Peonies are driving major economic growth in Heze, eastern China, where the flower has become far more than a seasonal attraction. Known as China’s “peony capital,” Heze has more than 1,300 peony varieties and over 1,500 years of cultivation history. The city’s peony industry generated more than 13 billion yuan, or about $1.9 billion, in 2025.
The flower supports the incomes of more than 500,000 people through farming, greenhouse production, essential oils, handicrafts, tourism, and online sales. Local companies have developed hundreds of peony-based products, including teas, cosmetics, food, wine, and health items, with exports reaching more than 30 countries.
Peonies also boost tourism and culture, with gardens, museums, and themed products attracting visitors each spring. Traditional clothing photography, art, and decorative goods tied to the flower have further expanded its value. Heze’s success shows how one crop can power agriculture, manufacturing, retail, and tourism while strengthening the local economy.
Read more at Borneo Times.
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1 comment
Talk about flower power! 🌸 Heze has officially turned the peony into a billion-dollar business, proving that beauty and big bucks can go hand-in-hand. From luxury teas and cosmetics to a massive tourism boom, this “Peony Capital” is supporting over half a million jobs and exporting floral goodness to 30+ countries. It’s a perfect example of how one beautiful bloom can transform an entire local economy! 🍵💄📉✨
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