Super Floral
  • Editorial
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Industry News
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Meet the Team
  • Advertise
  • Subscribe
  • Shop
  • Our Brands
    • Florists’ Review
    • Living Flowers
    • Flora Magazine
    • Canadian Florist
    • Australian Florist
  • Editorial
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Industry News
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Meet the Team
  • Advertise
  • Subscribe
  • Shop
  • Our Brands
    • Florists’ Review
    • Living Flowers
    • Flora Magazine
    • Canadian Florist
    • Australian Florist

From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
  • Editorial
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Industry News
    • Business
    • Design & Education
    • Events
    • Everyday Flowers
    • Marketing
    • Supply Chain
    • Sustainability
    • Sympathy
    • Technology
    • Trends
    • Weddings
  • Meet the Team
  • Advertise
  • Subscribe
  • Shop
  • Our Brands
    • Florists’ Review
    • Living Flowers
    • Flora Magazine
    • Canadian Florist
    • Australian Florist
  • Vendor Directory
  • Calendar
  • Classified Ads

Search to Answer Your Questions.Stories, Florist Referrals, Vendors, Classifieds, Calendar

SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Business

Freight Rate Volatility Rises, Remains Below Covid Levels

Freight Rate
The increasing volatility in freight rates caused by the Iran war is not comparable in scale to the extreme freight rate inflation of the Covid period.
  • SuperFloral Team
  • April 5, 2026
View Post
  • Supply Chain

Ireland Maps the Road for Horticulture Leading to 2030

Featured image for: Ireland Maps the Road for Horticulture Leading to 2030
The Teagasc Horticulture Road Map 2030 provides an overview of Ireland’s horticulture sector to 2030.
  • SuperFloral Team
  • April 5, 2026
View Post
  • Events

New Bloom Media, Global Announces Ecuador Floral Forum

Featured image for: New Bloom Media, Global Announces Ecuador Floral Forum
New Bloom Media, in strategic collaboration with GlobalForum, announces Floral Forum: “The Business Side of Flowers.”
  • SuperFloral Team
  • March 31, 2026
View Post
  • Trends

Mystic Flowers’ 2026 Catalog: Color, Trends, and New Varieties

Featured image for: Mystic Flowers’ 2026 Catalog: Color, Trends, and New Varieties
Mystic’s market-driven strategy has guided the development of their 2026 portfolio, introducing a range of new varieties curated by Mystic’s V.I. Center and redefining the approach to tinted blooms.
  • SuperFloral Team
  • March 31, 2026
View Post
  • Supply Chain

Powdery Mildew Resistant Gerbera Experiences Breakthrough Advancements

Close-up of an orange gerbera daisy with healthy green leaves
Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production.
  • SuperFloral Team
  • March 29, 2026
View Post
  • Supply Chain

Ranunculus Breeding Quality Success at Gartenbau

Featured image for: Ranunculus Breeding Quality Success at Gartenbau
Spring flowering crops are an important part of the production programme at Gartenbau Paul Cox.
  • SuperFloral Team
  • March 29, 2026
View Post
  • Supply Chain

Powdery Mildew Resistant Gerbera and Breakthrough Advancements

Rows of healthy gerbera daisies growing in a greenhouse
Powdery mildew is one of the most persistent and economically damaging diseases affecting gerbera production.
  • SuperFloral Team
  • March 29, 2026
View Post
  • Business

Alexandra Farms Honors Renowned Floral Artist Hitomi Gilliam with Garden Rose Dedication

Featured image for: Alexandra Farms Honors Renowned Floral Artist Hitomi Gilliam with Garden Rose Dedication
Alexandra Farms is proud to dedicate our garden rose variety, Princess Hitomi (Beautiful History), in honor of the internationally acclaimed floral artist and educator Hitomi Gilliam.
  • SuperFloral Team
  • March 24, 2026
View Post
  • Events

Coming Events

Featured image for: Coming Events
Update your calendar with the latest industry events now through June 2026.
  • SuperFloral Team
  • March 16, 2026
View Post
  • Technology

Florists and Artificial Intelligence: The Unexpected Tool Helping Flower Shops Bloom

Florist's workbench with fresh bouquets and a tablet showing charts
From marketing to customer insights, florists are discovering that AI might be the newest tool helping their flower shops grow and bloom.
  • SuperFloral Team
  • March 15, 2026
View Post
  • Business
  • Technology

What Florists Really Search For: The Questions Driving the Floral Industry Online

Featured image for: What Florists Really Search For: The Questions Driving the Floral Industry Online
From longer-lasting blooms to smarter pricing, these are the questions florists search for most — and the answers shaping the industry.
  • SuperFloral Team
  • March 14, 2026
View Post
  • Supply Chain

Flower industry faces coronavirus wrath

Flower industry faces coronavirus wrath
Ongoing COVID-19 pandemic has severely affected flower markets and cultivations in Bangladesh…
  • SuperFloral Team
  • May 9, 2020
View Post
  1. «
  2. 1
  3. ...
  4. 9
  5. 10
  6. 11
  7. 12
  8. 13
  9. 14
  10. 15
  11. ...
  12. 46
  13. »
Subscribe to Our Newsletter
Categories
Follow Us
  • Everyday Flowers
  • Industry News

Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

Get the recent Newsly updates to your mailbox.

Super Floral
  • Meet the Team
  • Contact Us
  • Privacy Policy
  • Sunday Planner
Designed & Developed by Code Supply Co.
ENES