Florverde continues to strengthen its position as one of the leading certification schemes at the international level. The Florverde technical team recently conducted pre-audit visits to foliage-producing operations in Central America, in a process that could add close to 600 newly certified hectares to the scheme.
The visits took place at operations in Costa Rica, Guatemala, and El Salvador, where compliance with Florverde standards was assessed and areas for improvement were identified ahead of formal certification processes.
This development represents a strategic step in the scheme’s international expansion, particularly in a high-growth segment such as foliage, a key category in the production of bouquets and floral arrangements destined for international markets.
Florverde currently has approximately 10,600 certified hectares, and the addition of these new Central American operations would further strengthen the standard’s regional presence and its standing as a competitive alternative to other international sustainability schemes.
One of the most significant aspects of this process is that it demonstrates how ornamental companies outside Colombia recognize the technical and commercial value of Florverde as a tool for accessing markets with increasingly stringent requirements around sustainability, traceability, and social and environmental compliance, particularly in destinations such as Europe and the United States.
The visits also highlighted the scheme’s potential to continue growing in categories that complement cut flowers, such as foliage, a segment that has been gaining relevance in the international industry and in the development of new products for retail and supermarket channels.
The exercise showed how Florverde has evolved to respond to current global market dynamics, strengthening the tools and criteria that now allow it to compete with internationally recognized standards across the ornamental industry.
Through initiatives like this, Florverde continues to establish itself as a strategic tool for boosting the international competitiveness of the ornamental sector, promoting best practices, and opening new commercial opportunities for the companies affiliated with the scheme.
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