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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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SuperFloral Team

543 posts
The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.
  • Industry News
  • Supply Chain

Peat Moss Supply: Canada’s Wet Season Trims Extraction as Trucking Costs Climb

Peat moss supply: plants growing in a greenhouse
Peat moss supply from Canada ran below expected extraction in most provinces this season, and trucking rates are up 29 percent.
  • SuperFloral Team
  • October 15, 2026
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  • Industry News
  • Marketing

Thanksgiving Floral Program Checklist for Grocery Buyers

Thanksgiving floral program: red poinsettia plant for holiday sales
Thanksgiving is Nov. 26, so this Thanksgiving floral program checklist covers what grocery buyers and suppliers should lock in now.
  • SuperFloral Team
  • October 6, 2026
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  • Events
  • Industry News

Produce and Floral Show Opens Oct. 14 in Orlando

Produce and floral show crowd gathered in a large modern convention atrium
The produce and floral show returns to Orlando Oct. 14-16 on a new midweek schedule, with floral buyers and growers in the mix.
  • SuperFloral Team
  • October 6, 2026
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  • Business
  • Industry News

Rising Freight Costs Put More Pressure on the Global Flower Supply Chain

Fresh flowers packed for shipping in a box
Rising airfreight rates, fuel costs and logistics disruptions are adding pressure to flower growers, importers, wholesalers and florists worldwide.
  • SuperFloral Team
  • October 6, 2026
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  • Industry News

New Ascent Career Event Targets Agriculture’s Growing Talent Gap

Young workers using a tablet while working with plants in a greenhouse
A new Canadian career event aims to connect agriculture employers with students, skilled tradespeople and emerging professionals as the sector faces a growing talent gap.
  • SuperFloral Team
  • October 6, 2026
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  • Industry News

Goa Farmers Turn Fallow Fields Into Productive Marigold Farms

Marigold field in India, illustrating commercial flower cultivation
Farmers in Goa’s Paliem village are turning fallow land into productive marigold farms, creating income, employment and new opportunities through local floriculture.
  • SuperFloral Team
  • October 6, 2026
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  • Industry News
  • Supply Chain

Market Wrap Up: Sourcing Pressure Meets Digital Flower Trading

Floral buyers discuss bouquet samples and inventory in a refrigerated distribution center; AI-generated illustration.
Colombia announced financing support as Dutch packaging requirements took effect. This week’s wrap up explains what mass-market floral buyers should confirm about supplier terms, digital orders and collections.
  • SuperFloral Team
  • October 6, 2026
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  • Business
  • Industry News

AmericanHort Salary Survey Closes Sept. 30

AmericanHort Survey
AmericanHort’s salary and benefits survey closes Sept. 30. Growers and retailers can prepare payroll records now and evaluate the benchmark report when it arrives.
  • SuperFloral Team
  • September 28, 2026
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  • Business
  • Industry News

AmericanHort urges full H-2B Supplemental visa Release for Fiscal 2027

Workers tending flowering plants in a commercial greenhouse
AmericanHort and the H-2B Workforce Coalition are asking federal agencies to release 64,716 supplemental visas for fiscal 2027, but employers should plan around confirmed staffing until a rule is published.
  • SuperFloral Team
  • September 28, 2026
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  • Industry News
  • Supply Chain

What Are Locally Grown Flowers Worth? New Survey Examines Cut-Flower Pricing

Featured image for: What Are Locally Grown Flowers Worth? Cut-Flower Pricing Survey
A new cut-flower pricing survey from the University of Kentucky’s Center for Crop Diversification is providing some useful data.
  • SuperFloral Team
  • September 27, 2026
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  • Business
  • Industry News

Porta Nova Wins FPC Net Zero Award

Featured image for: Porta Nova Wins FPC Net Zero Award
Rose grower Porta Nova has won the Net Zero Award at the FPC Fresh Awards, recognizing its work to reduce emissions, resource use and chemical inputs in flower production.
  • SuperFloral Team
  • September 27, 2026
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  • Industry News
  • Marketing

Fall Container Programs Expand Beyond Traditional Mums

Featured image for: Fall Container Programs Expand Beyond Traditional Mums
For retailers, the strategy creates opportunities to merchandise complementary items rather than compete solely on the price of standard mums.
  • Travis Rigby and SuperFloral Team
  • September 20, 2026
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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