SuperFloral Team

543 posts

The SuperFloral Team brings you news, trends and practical ideas for supermarket and mass-market floral professionals. Our editors gather and curate the stories that matter most to floral teams in grocery and retail, from industry news and events to merchandising inspiration and business advice. Have a story idea or news tip? Write to us at editorial@superfloral.com.

Events

Flowers for Families in Remembrance of September 11

Citizens will honor the memory of those who lost their lives 25 years ago with flowers. The downtown banks will provide 300 free floral arrangements for family members and other visitors to the 9/11 memorial this September 11.

SuperFloral Team
September 11, 2026

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Industry Event News

2026 Iconic Hydrangea Challenge Winners Announced

Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas can take centre stage or complement other floral elements to create impactful designs across different styles and occasions.

SuperFloral Team
September 6, 2026

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Technology

2026-2027 AFE Research Funding Addresses Industry Challenges

These projects address pressing challenges in floriculture and are intended to give growers practical, research-based solutions for the future.

SuperFloral Team
September 6, 2026

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Industry Event News

India Florist Association’s 8th National Convention Unites 263 Florists from 24 States

The event saw record participation of 263 florists from over 100 cities across 24 states, presided over by IFA President Mr. Anand Kumar.

SuperFloral Team
September 6, 2026

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Events

MSU Extension to Host Improving Nursery Production Webinar Series

While the content is especially relevant to container nursery operations, the information will also benefit field-grown nurseries and greenhouse operations with outdoor production areas.

SuperFloral Team
September 6, 2026

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Industry Event News

SAF Names 2026 Marketer of the Year

The award, presented at SAF’s 141st Annual Convention, highlights a marketing strategy that goes well beyond traditional floral promotion.

SuperFloral Team
September 6, 2026

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Industry Event News

Suntory Flowers Appoints Retail Market Development Director

Rebecca Lusk brings more than 25 years of experience optimizing the grower-to-retail pipeline, including roles at Dümmen Orange and, more recently, McHutchison.

SuperFloral Team
September 6, 2026

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Industry Event News

San Francisco Flower Market Receives SAF’s Century Award

The market received the honor Aug. 20 at the Stars of the Industry Awards Ceremony, held during SAF’s 141st annual convention in Amelia Island, Florida.

SuperFloral Team
September 6, 2026

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Business

First Clock Successfully Migrated for Floriday Auctioning

The technical migration of clock N5 is an important milestone, but definitely not the final step. Over the coming weeks, Royal FloraHolland will be migrating the other clocks step by step.