Dallas Market Center says first-time buyers increased 24.4% in 2026 compared with 2025, an indication of growing interest in its wholesale markets for gift, home, h
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2026 Iconic Hydrangea Challenge Winners Announced
Florists interpreted the theme in their own creative ways, demonstrating how hydrangeas can take centre stage or complement other floral elements to create impactful designs across different styles and occasions.
India Florist Association’s 8th National Convention Unites 263 Florists from 24 States
The event saw record participation of 263 florists from over 100 cities across 24 states, presided over by IFA President Mr. Anand Kumar.
SAF Names 2026 Marketer of the Year
The award, presented at SAF’s 141st Annual Convention, highlights a marketing strategy that goes well beyond traditional floral promotion.
Suntory Flowers Appoints Retail Market Development Director
Rebecca Lusk brings more than 25 years of experience optimizing the grower-to-retail pipeline, including roles at Dümmen Orange and, more recently, McHutchison.
San Francisco Flower Market Receives SAF’s Century Award
The market received the honor Aug. 20 at the Stars of the Industry Awards Ceremony, held during SAF’s 141st annual convention in Amelia Island, Florida.
SIFLOR 2026 Set for November Colombia
The agenda will focus on plant health, artificial intelligence (AI), bioinputs, automation, Agriculture 4.0, and leadership.
California Spring Trials Set for April 2027
This key industry event for brokers, growers, and retailers will again be held at multiple locations across California, offering an exclusive preview of upcoming ornamental and edible plant introductions.