Debra Prinzing

Our Technology column highlights new and innovative ways for florists to use technology to their advantage.

Flowers of Choice
Columnist

Flowers of Choice

Based in Eugene, Ore., Market of Choice is a 10-store privately owned specialty grocery chain with locations across the state. When I stopped by the Bend, Ore., store on a recent visit, I was impressed by the floral department’s extensive “local” offerings, from...

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A Sweet Spot for Spray Roses
Columnist

A Sweet Spot for Spray Roses

Once a modest supporting actor, the spray rose is moving to center stage thanks to its versatility and appealing price tag. The term “spray” refers to a floribunda rose that produces clusters of smaller blooms on a single stem or multibranched stemessentially...

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Illinois Blooms for Midwest Vases
Columnist

Illinois Blooms for Midwest Vases

One might think it’s impossible for supermarket shoppers to find truly “local” flowers during all four seasons of the year, especially in the Windy City. But those who frequent several Whole Foods Market floral departments in Chicago have Jeanie McKewan, of...

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The Washington Flowers Project
Columnist

The Washington Flowers Project

For years, Washington State’s cut-flower production has been associated with tulips, popular for spring tourism and a by-product of commercial bulb production in Skagit Valley. Because of this, Washington has traditionally ranked among the top three U.S. states for...

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