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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Sunflowers in October? Breeders are racing to develop plants that flower again and again.

Sunflowers in October? Breeders are racing to develop plants that flower again and again.
Robert “Buddy” Lee has been a grower of wholesale plants and a…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Lotus and water lilies are a breed apart in Xinbang

Lotus and water lilies are a breed apart in Xinbang
Tian Lizhi has introduced and developed almost 1,000 lotus and water lily…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Pioneering orchid grower brings beauty to the world

Pioneering orchid grower brings beauty to the world
The Phalaenopsis is known for cascading blossoms. Teresa Matsui, president of Matsui…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Gelson’s to Host 2nd Local Discoveries Event

Gelson’s to Host 2nd Local Discoveries Event
Following the overwhelming success of its inaugural Local Discoveries event in June,…
  • SuperFloral Team
  • August 30, 2019
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  • Supply Chain

Duluth couple’s flower farm a blossoming family biz

Duluth couple's flower farm a blossoming family biz
Derek Hoffbauer prepares sunflowers for orders at Duluth Flower Farm on July…
  • SuperFloral Team
  • August 28, 2019
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  • Supply Chain

Disease detected in plants sold in Ohio stores

Disease detected in plants sold in Ohio stores
MARIETTA –A plant disease that has decimated oak forests in California
  • SuperFloral Team
  • August 21, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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