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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Annuals: Go big or go perennial?

Annuals: Go big or go perennial?
Photo © Dave | Adobe Stock Flowering annuals are the mainstay for…
  • SuperFloral Team
  • September 26, 2019
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  • Supply Chain

Hawke’s Bay orchid grower takes top honour at national event

Hawke's Bay orchid grower takes top honour at national event
HAWKE’S BAY TODAY Hawke’s Bay, New Zealand orchid grower takes top honour…
  • SuperFloral Team
  • September 26, 2019
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  • Supply Chain

Culinary connection

Culinary connection
From the street, the old strip mall in Arlington, Virginia, gives few…
  • SuperFloral Team
  • September 26, 2019
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  • Supply Chain

Champion grower Jim in seventh heaven (again)

Champion grower Jim in seventh heaven (again)
CHAMPION grower Jim McCartney won seven cups at this year’s Caversham Allotment…
  • SuperFloral Team
  • September 24, 2019
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  • Supply Chain

Cardiff Flower Show 2020: Tickets, Dates, Location

Cardiff Flower Show 2020: Tickets, Dates, Location
The RHS Cardiff Flower Show kicks off the horticultural calendar – and…
  • SuperFloral Team
  • September 24, 2019
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  • Supply Chain

Growers’ Co-op Showcases Beautiful Blooms in Market Open House

Michigan Flower Growers’ Co-op Receives Major Grant for member education, marketing, and…
  • SuperFloral Team
  • September 24, 2019
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  • Supply Chain

This collector-grower built an Eden of rare plants. Now he tackles the challenge to preserve it.

This collector-grower built an Eden of rare plants. Now he tackles the challenge to preserve it.
Tony Avent has spent 31 years running Plant Delights Nursery and developing…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

ProGrowTech Introduces Monarch Line of LED Fixtures, Answering Demand for Affordable, Industrial-Grade Horticulture Lighting Solutions

ProGrowTech Introduces Monarch Line of LED Fixtures, Answering Demand for Affordable, Industrial-Grade Horticulture Lighting Solutions
FLAGSTAFF, Ariz.–(BUSINESS WIRE)–ProGrowTech, a leading manufacturer of LED lighting systems for commercial…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Huge Opportunities Identified for Industry at the World Ornamental Horticulture Summit 2019 in Beijing

Huge Opportunities Identified for Industry at the World Ornamental Horticulture Summit 2019 in Beijing
The World Ornamental Horticulture Summit took place from 11 – 13 September…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

16 Perennials Your Customers Will Love in 2020

16 Perennials Your Customers Will Love in 2020
Canna ‘Vanilla Cabana’ (J. Berry Nursery) One of the highlights of the…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Fleurs de Villes’ Floral Couture Launches at 900 North Michigan Shops Featuring Chicago’s Top Luxury Florists

Fleurs de Villes’ Floral Couture Launches at 900 North Michigan Shops Featuring Chicago’s Top Luxury Florists
CHICAGO, USA – ​Stop and smell the roses at ​ Fleurs de…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Sunflowers in October? Re-bloomers create deja vu in the garden

Sunflowers in October? Re-bloomers create deja vu in the garden
‘SunBelievable Brown Eyed Girl’ is an annual sunflower that grows 3 feet…
  • SuperFloral Team
  • September 22, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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