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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Plotlines: Tribute to acclaimed rose expert Susan Irvine

Plotlines: Tribute to acclaimed rose expert Susan Irvine
Susan Irvine contributed to saving many long-lost roses and also created some…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

The perfect plant? Bromeliads can be ignored for months

The perfect plant? Bromeliads can be ignored for months
It took plant breeder Robert Larnach 16 years to develop a vriesea…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

How to Prune Garden Roses

It’s no secret that roses are falling back in fashion with home…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Here comes the sun(flower)

Here comes the sun(flower)
Jackie Wheelin and her husband Jim pose with their children Sam, 5,…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Perking up fall — with color: Arkansas Diamonds program promotes plants that thrive here

Perking up fall — with color: Arkansas Diamonds program promotes plants that thrive here
Mounds of mums are showing up at garden centers across Arkansas, in…
  • SuperFloral Team
  • September 22, 2019
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  • Supply Chain

Selecta’s legendary Petunia family grows with SKYfamily

Selecta one has added the SKYfamily of Petunias to its breeding family.…
  • SuperFloral Team
  • September 19, 2019
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  • Supply Chain

Grower exposes the sex lives of orchids

Grower exposes the sex lives of orchids
MURRAY WILSON/STUFFOrchid expo organiser Allan Rae explains the lengths orchids go to…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Hydrangeas: A fast mover

Hydrangeas: A fast mover
Photos courtesy of Centerton Nursery Photos courtesy of Centerton Nursery Photos courtesy…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Carolus, one of Cornell’s “corpse flowers,” blooming again soon

Carolus, one of Cornell’s “corpse flowers,” blooming again soon
Cornell University has rare titan arum, or corpse flower, plants, and one…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Local Flowers Make Local Weddings Bloom

Local Flowers Make Local Weddings Bloom
When choosing flowers for a wedding, local flowers are the more environmentally…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Healthy crops on the Central Coast

Healthy crops on the Central Coast
Photo courtesy of Lance Runels Glad-A-Way Gardens grows annually on about 500…
  • SuperFloral Team
  • September 15, 2019
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  • Supply Chain

Mayesh Seattle Opening Celebration Announced

Mayesh Grand Opening
Earlier this year, Mayesh Wholesale Florist revealed its intentions to open a…
  • SuperFloral Team
  • September 13, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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