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From Seed to Consumer, we’ll cover breeders, growers, importers, distribution, wholesale, bouquet makers, marketers and mass market retailers.

Super Floral
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Supply Chain

282 posts

Original reporting and insights on sourcing, production, logistics, distribution, and the movement of flowers through the marketplace.

  • Supply Chain

Marigold harvest a gift to workers who have kept Mellano blooming for 50 years

Marigold harvest a gift to workers who have kept Mellano blooming for 50 years
Noemi Molina tosses marigolds that she cut on to a pile that…
  • SuperFloral Team
  • October 28, 2019
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  • Supply Chain

Peony producer reflects on three decades as Tasmania’s leading flower grower

Peony producer reflects on three decades as Tasmania's leading flower grower
Peter Botting at his peony farm in Forth, Tasmania. As the flower…
  • SuperFloral Team
  • October 25, 2019
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  • Supply Chain

You can have a fun bud-blooming time this winter

You can have a fun bud-blooming time this winter
First off, I suspect you would like an explanation of what the…
  • SuperFloral Team
  • October 22, 2019
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  • Supply Chain

Sam McGredy obituary: Champion Rose breeder with an irreverent streak

Sam McGredy obituary: Champion Rose breeder with an irreverent streak
McGredy’s expertise was partnered with a flair for publicity Sam McGredy was…
  • SuperFloral Team
  • October 22, 2019
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  • Supply Chain

Evigence and Jarja Floral partner to redefine floral freshness monitoring

Hoboken, N.J. + Simcoe ON – PMA Fresh Summit, Booth #126 –…
  • SuperFloral Team
  • October 17, 2019
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  • Supply Chain

Know your tulips: bulb growers issue advice to avoid ‘flower fraud’

Know your onions: bulb growers issue advice to avoid ‘flower fraud’
Plastic tulips are more likely to bloom. Photo: Senay Boztas Black and…
  • SuperFloral Team
  • October 17, 2019
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  • Supply Chain

First Faux-Fresh Partnership Blooms at High Point Market

First Faux-Fresh Partnership Blooms at High Point Market
Floral designer Ed Glenn, CEO of New Growth Designs, has collaborated with…
  • SuperFloral Team
  • October 15, 2019
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  • Supply Chain

How Chrysal Contributes to a Sustainable Chain

How Chrysal Contributes to a Sustainable Chain
Naarden – Sustainability comes first at Chrysal. With our products we are…
  • SuperFloral Team
  • October 14, 2019
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  • Supply Chain

The sultry plant that will break your heart

The sultry plant that will break your heart
The hibiscus Petit Orange is part of a line of smaller-flowered, more…
  • SuperFloral Team
  • October 14, 2019
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  • Supply Chain

Greenyard divests UK flower biz to Yellow Holdings

Greenyard divests UK flower business
Greenyard has announced that it has successfully divested Greenyard Flowers UK to…
  • SuperFloral Team
  • October 14, 2019
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  • Supply Chain

Questions with Alec Charais

Questions with Alec Charais
BloomStruck Research indicates that shrubs in mixed containers have piqued the interest…
  • SuperFloral Team
  • October 10, 2019
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  • Supply Chain

An interview with Toine Overgaag

An interview with Toine Overgaag
Photo courtesy of Toine Overgaag Heading into 2020, Carpinteria, California-based orchid grower,…
  • SuperFloral Team
  • October 10, 2019
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Taiwan Orchid Breeders Look to Premium Overseas Markets

Taiwan's orchid industry is looking to build on its export strength by developing…
  • SuperFloral Team
  • November 10, 2026
Floral logistics: a large jetliner on an airport tarmac, a generic illustration of air cargo
  • Industry News
  • Supply Chain

How Air Cargo Capacity Shapes What Flowers Cost You

Floral logistics shifted fast at the 2026 Valentine's peak, with charters reaching 45%…
  • Travis Rigby
  • November 9, 2026
Kenya flower sourcing: rows of plants in a greenhouse, a generic image of protected cut flower production
  • Industry News
  • Supply Chain

Kenya Flower Sourcing for Buyers of Roses, Markets and Freight

Kenya flower sourcing in numbers: roses make up about 69% of exports, and the…
  • Travis Rigby
  • November 9, 2026
Concept of white and yellow chrysanthemums beside flower cartons and a temperature logger in a fictional receiving area.
  • Supply Chain
  • Industry News

Market Wrap Up as Freight Rates Rise and Mum Import Rules Ease

Air cargo spot rates climb as Ecuador prepares for the Nov. 9 chrysanthemum import…
  • Travis Rigby
  • November 8, 2026

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